Introducing our 'In With Heart' campaign...

Official partner

In With Heart campaign

We have a long standing relationship with English cricket, and have supported the game from grassroots to professional level for years... and this year is no different. So, the cricket community have come together and joined us in launching our ‘In With Heart’ campaign, featuring stars from all corners of the game, paying tribute to cricket.

Ahead of the two-match LV= Insurance Test Series against New Zealand, the sport’s community have lent their voice to announce they’re ‘In With Heart’ for this summer’s domestic cricket season. 

In the film, narrated by former England captain Michael Vaughan, England Men’s Test players Joe Root, James Anderson, Jofra Archer and Ben Stokes are joined by England Women’s Anya Shrubsole and Heather Knight, and England's Disability player Jordan Williams, in revealing what cricket means to them.   

They are joined by other recreational players, two of our very own LV= Cricket Champions, fans and members of the cricket community plus recipients of the #Funds4Runs funding, in a celebration of the game. 

Michael Vaughan and former England bowler and broadcaster Isa Guha, will be working with us throughout the summer as our brand ambassadors for the ‘In With Heart Tour’. 

The first stop of our 'In With Heart Tour' will be in Bristol, ahead of the LV= Insurance Women’s Test. The tour will bring England and County cricket stars, both past and present, to eight different #Funds4Runs initiatives around the country, to connect the elite and grassroot games together, and celebrate what's at the very heart of the game - the people.


View video transcript

Keep an eye out on our social channels...

Find out what we're up to across the In With Heart Tour, #Funds4Runs, ticket competitions and much more. 

Twitter – @LV_cricket
Facebook – @LVcricketnews
Instagram – @LV_cricket