LV='s 2023 Media Diversity Internship

5 minutes

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LV= are driving diversity in the cricket media by giving a young person from a diverse background the opportunity to cover the 2023 Test Summer as a cricket journalist.

The Black Collective of Media in Sport (BCOMS) identified candidates from up and down the country and, following interviews, the top three were asked to take on a writing task and submit their entries to an expert judging panel. 

LV= unveiled their successful candidate on 11 October at an event in London, attended by around 300 people, which celebrated Black History Month and stories of diversity.

Offered a fully paid five-month internship starting on 20 March, they’ll cover press conferences, matches and events taking place during the 2023 domestic cricket season.

The intern will spend their summer working on LV='s partnership with the England & Wales Cricket Board (ECB), shadowing the national cricket media and covering Test matches and the LV= County Championship for the LV= Cricket Hub and on behalf of selected UK cricket media titles.

They’ll also work with journalists from The Cricket Writers’ Club (CWC) – a partner of LV= Insurance – and shadow members of the national cricket media at matches and in newsrooms, co-writing match reports and news stories.

Media titles like PA Media, The Daily Mirror, The Daily Telegraph, The Cricketer and CRICKETher have already agreed to support the intern with opportunities to work on their sports desk and shadow at events, including the Ashes.


The judging panel was made of:

  • Dean Wilson, Cricket Correspondent at The Daily Mirror
  • Raf Nicholson, Editor of CRICKETher
  • Andrew Ducille, Operations Manager at BCOMS
  • Lisa Leroux, Social Media Lead at BCOMS
  • Jon Mansley, Sales and Marketing Director at LV= General Insurance


Heather Smith, Managing Director at LV= General Insurance, said: “Bringing more diversity to the sport is incredibly important and with the world of sport journalism being hugely competitive, we’re delighted to be providing this opportunity.  We’ve worked hard to open up cricket and support new communities through our £1 million grassroots cricket initiative #Funds4Runs which is co-funded with the ECB and, working together, we’re keen to continue doing as much as we can to support the cricket community.”

George Dobell, Chairman of the Cricket Writers’ Club, said: "It has become painfully apparent that our sport isn't as inclusive as it should be. Alongside the Bethan James Bursary, which we introduced in 2021, this grant is a tangible attempt to improve things. We're grateful to LV= Insurance for their investment and delighted to support it."

Drew Christie, Chair of BCOMS, said: "Cricket has a long and rich tradition in Black communities, and it's important that this is reflected in those that frame the narratives around the game, as well as participate in it. BCOMS is pleased that LV= Insurance and the Cricket Writers’ Club recognise the value of working to improve diversity within the sport, and we're looking forward to the opportunity the Media Diversity Grant will offer aspiring Black cricket journalists to develop their careers." 

In January 2021, LV= Insurance signed a three-year sponsorship deal with The England and Wales Cricket Board (ECB). The deal sees LV= GI become Official Title Partner of Men’s and Women’s Test Cricket in England & Wales, and the Men’s County Championship, until the end of 2023, including the 2023 Men’s Ashes Series.