LV= has a long heritage in cricket, extending back to 2002, when we were the title partner of the County Championship for 14 years across three separate periods: 2002-05 (Frizzell County Championship), 2006 (Liverpool Victoria County Championship) and 2007-15 (LV= County Championship).
And we’re so excited to announce we’re back! We’re delighted to partner with the England and Wales Cricket Board (ECB) to become the Official Title Partner of men’s County Cricket, and the competition will now be known as the LV= Insurance County Championship.
Cricket has suffered through the financial and community impacts of COVID-19, and last year we teamed up with the ECB to create the #Funds4Runs community fund – a £1million fund created to financially support areas of the recreational game that have been impacted by COVID-19. This includes children from deprived backgrounds, diverse communities, disability groups and women’s and girls’ sections.
We’re so pleased we’re able to support English cricket even further through this new three-year partnership with the ECB. As well as County Cricket, we’ll also be Official Title Partner of Men’s and Women’s Test cricket.
The LV= Insurance County Championship
The 2021 Men's County Championship Group Stage fixtures were announced last month, with county cricket returning on Thursday 8 April, with all 18 First-Class Counties in action.
If you can’t get the tickets you were after, over the coming months we’ll be announcing some exciting ticket competitions and money-can’t-buy experiences exclusively for our general insurance customers.
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