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Life Insurance with Critical Illness

Our life with critical illness cover can pay a lump sum of money if you die or suffer a critical illness

  • With a total of 63 critical illnesses covered, we’re one of the market leaders
  • Up to £25,000 children’s critical illness cover at no extra cost
  • We pay claims quickly – and you can use your money how you want
Man in wheelchair looking down at a dog with a women stroking the dog and green heart in the background

Life insurance and smoking

The cost of life insurance and critical illness is based on risk and life expectancy – and some people have a higher risk of poor health and shorter life. Smokers fall into this higher risk life insurance category.

Because of the links between smoking and some life-threatening diseases, life insurance premiums are higher for smokers than non-smokers.

Why stop smoking?

The two main reasons why you should stop smoking are health and money – and both are relevant to life insurance. Ask any smoker if they would have started smoking if they knew what they know now, and the answer is likely to be ‘no'. We know that nicotine is a poison – and we know it's expensive – 20 cigarettes a day for 50 years at, say £7.00 a packet, is well over £100,000.

Rationally, there's no reason to smoke. It is becoming more socially unacceptable to smoke, and add that to the financial and health considerations, there's no rational reason to continue to smoke.

You can stop smoking

Stopping smoking might be easier than you think. Every time you put out a cigarette you stop smoking. Staying stopped takes more effort – but perhaps not as much as you think. And the benefits are almost endless – including lower life insurance premiums.

There are many ways to help you stop smoking. Assuming you want to stop and are in the right frame of mind, it's easy! And remember those lower life insurance premiums as an added incentive.

Life change: some ways to help you stop smoking

  • Nicotine replacements and prescription medications replace the way the body gets its nicotine and the chemically-driven need to smoke
  • ‘Stop smoking' group meetings mean you can learn from others and perhaps be more motivated
  • Face-to-face support may be available for advice
  • NHS Helpline can tell you how to get support locally. Call 0800 169 0169
  • Visit your GP and discuss what options are available on prescription
  • Hypnotherapy and acupuncture are both said to be effective ways of stopping smoking
  • Reading self-help books like ‘Allen Carr's Easy Way to Stop Smoking'

Our life with critical illness application is quick and easy

Children's critical illness cover

Nicola and Jeremy share their story about their son's illness.

Image of Nicola and Jeremy

Do you need help?

Call LifeSearch on:

Phone0800 197 2266

Mon to Thu 8am - 8pm
Fri 8am - 6pm

Calls may be recorded and/or monitored for training and audit purposes.

LV= have chosen to partner with LifeSearch to offer customers independent advice for protection products.

Enter your details and a LifeSearch adviser will call you back.

If you need cover for total permanent disability you will need to call an adviser. This cover is not available if you apply online.

Existing customer?

Green phone

0800 678 1906
Monday - Friday 8.30am - 6.30pm

TextDirect first dial 18001

Existing customer?

Understand life cover

We've created lots of useful information to guide you through the process of finding which life insurance product is right for you.

Find out more

Why choose LV=

An insurance provider you can trust established in 1843.

  • 91% of critical illness claims paid in 2016
  • UK's largest friendly society

Policy documents

  • Policy summary
  • Policy conditions

View policy documents

Get advice

LV= have chosen to partner with LifeSearch to offer customers independent advice for protection products.

Speak to LifeSearch