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Life Insurance with Critical Illness

Our life with critical illness cover can pay a lump sum of money if you die or suffer a critical illness

  • With a total of 63 critical illnesses covered, we’re one of the market leaders
  • Up to £25,000 children’s critical illness cover at no extra cost
  • We pay claims quickly – and you can use your money how you want
Man in wheelchair looking down at a dog with a women stroking the dog and green heart in the background

How to leave customer feedback with reevoo

At LV= we'd like to know what our customers think about our products so we have partnered with reevoo, an independent review company, to collect this feedback.

This is how it works:

  • You've purchased an Life and Critical Illness policy directly from our website.
  • Once you've received your policy documents you'll get an invitation by email from reevoo within two weeks. It will ask you to give your feedback.
  • The feedback will then be published on the our website, which usually happens within a day or so.
  • We are at no stage involved in handling the feedback.
  • Reevoo always publishes the unedited feedback unless it contains swear words in which case they'll contact you and ask if you'd like to reword your feedback.
  • If you don't want to alter your feedback it won't be published because we don't want any bad language on our website, as it may offend other customers.

Our life with critical illness application is quick and easy

A customer story

Paul shares his experience with us.

Image of Paul

Children's critical illness cover

Nicola and Jeremy share their story about their son's illness.

Image of Nicola and Jeremy

You can also phone

Call our UK-based advisers for more information or a quote:

Green phone

0800 756 8515
Quoting offer code IELO

9am - 5pm Monday to Friday

For existing customers

Green phone

0800 678 1906
8.30am - 6.30pm Monday - Friday

TextDirect first dial 18001

We may record and / or monitor calls for training and audit purposes.

We offer advice on LV= products only.

If you need cover for total permanent disability you will need to call our advisers. This cover is not available if you apply online.

Existing customer?

Understand life cover

We've created lots of useful information to guide you through the process of finding which life insurance product is right for you.

Find out more

Why choose LV=

An insurance provider you can trust established in 1843.

  • 91% of critical illness claims paid in 2015
  • UK's largest friendly society

Policy documents

  • Policy summary
  • Policy conditions

View policy documents

Get advice

Speak to one of our advisers who can make sure you have the right cover for your needs.

Get some advice