mother helping young daughter with school work, whilst sat at kitchen table


Covid-19 information for LV= members and customers

Since 1843 our members and customers have trusted us to look after their savings, retirement and protection needs

As a society we continue to live with the impact of Covid-19 and our commitment to do what is best for you is as strong today as it has always been. We remain open for business and our people are available to help you.

We've put together some additional support and information on the following pages. You’ll find links to the benefits you receive if you are an LV= member, sources of advice and guidance on health and financial matters, how to protect yourself from financial crime or scams as well as important information and commonly asked questions about our policies and products. Please see if you can get the information you need here first before contacting us.

The information across these pages is for our life, savings and retirement members and customers only. If you’re looking for information about your general insurance products - such as car, home and pet - head over to the LV= General Insurance page.

LV= General Insurance – Coronavirus help and support

Member benefits

Because we’re a mutual we’re owned by our members rather than external shareholders.

Our members have access to a range of member benefits which could come in handy right now.

Take a look at some or all of what’s on offer:

Health and Wellbeing Line

Legal Advice Line

LV= Doctor Services

Member Support Fund

See all our member benefits

How do I know if I'm a member of LV=?

Anyone can become a member by owning a member-qualifying product with us.

This includes all of our current and historic products, apart from our equity release products (for example Lifetime mortgage and Flexible Lifetime mortgage).

Customers who have general insurance products (for example car and home insurance) are also not members – these products are sold by LV= General Insurance Group, a subsidiary of Allianz.

Additional support for you

We’ve identified various ways that you can receive support and guidance from professional bodies, charities and LV=:

Government financial support

Citizens Advice

Making financial decisions - Pensions and retirement

Charitable support

Financial crime and scams

Find out what the team at LV= do to protect you and us from fraud, as well as other official information:

LV= fighting financial crime, information from Citizens advice and the FCA

I’ve just had a call from LV=. How do I know it’s genuine?

Sometimes we’ll call our customers to resolve a query. However it is right to be wary of calls that might not be genuine. The best thing to do is take the caller’s name, hang up and ring back using our number 0800 681 6294.  

Please bear in mind that we’ll never ask you to confirm your bank account details over the phone. You should never clarify or give your bank details to anyone over the phone.

If you'd like to speak to us about your policy: