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LV= Commercial

Our focus is on building strong relationships with like minded brokers, delivering products and services which meet your needs

Established in 1843, Liverpool Victoria Friendly Society is the UK's largest friendly society and leading provider of financial services products. At LV= we're all about helping people protect and provide for the things they love. This is something we care passionately about and we hope it shows in the way we work with you.

We do this in a way that combines the trusted behaviours of a mutual with the competitiveness you'd expect from a successful PLC. We call this being 'sharp with a heart' best in class performance with a human touch. As a mutual, we don’t have to answer to external shareholders - so we can concentrate on looking after you.

Our extensive range of commercial products are sold exclusively through over 1,700 insurance brokers throughout the UK and Northern Ireland.


Our values

In ever changing times, customers look for financial providers they can trust and financial providers that actually care about them.

At LV=, we'll always be there for you, as we combine traditional mutual values with market leading products and performance in the best way we know how.

We've put in place a set of values, which drive employee behaviour and attitude:

  • Make people feel special. Deliver a caring service, whilst keeping our promises.
  • Know your stuff. Be the best you can be, by always keeping your finger on the pulse.
  • Treat people like family. Treat others how you’d expect to be treated yourself, and be honest and supportive.
  • Don't wait to be asked. If we take the initiative, we’ll up the pace of our work and the business.

See our product range

We offer an extensive range of commercial insurance products

More about our product range

LV=, County Gates, Bournemouth, BH1 2NF, UK