You deserve the best for your retirement - you've earned it

Ready to get started

Whether you are ready to shop around or feel that you need advice, we're here to help

Need professional advice?

Call the LV= Advice Service

If you want specialist retirement advice on how to best access your pension savings, then our expert friendly advisers can help:

  • Your dedicated adviser will explain your options to you clearly and simply
  • They’ll work with you to understand your personal circumstances so you get the best solution for you
  • They provide trusted, regulated and impartial financial advice on all types of pensions from a range of leading providers with optional on-going support – should you want it

Call the LV= Advice Service on

Green hearts 0800 756 8906

Lines are open: Mon to Fri: 8.30am - 6pm

We offer pension and annuity products from the whole of the market and investment products from the Liverpool Victoria group of companies and a limited number of other companies.

Want us to shop around for you?

Call the LV= Annuity Shop

If you understand your pension options and are looking to buy a guaranteed income for life, then our LV= Annuity Shop service could be for you:

  • If you don’t want advice, but still want to access expert help for purchasing your annuity
  • If you’re looking to access comparisons from the whole of market from a range of leading providers to get the best quote
  • If you want all of the complex arrangements to be put in place for you, including setting-up your new plan and liaising with your pension providers.

Call the LV= Annuity Shop on

Green hearts 0800 756 8903

Lines are open: Mon to Fri: 8.30am - 6pm

Who we are

We're part of LV=, a name you can trust

We specialise in providing retirement solutions, we've been doing it for over 20 years

  • We’ve been helping people look after what they love for over 175 years
  • We are strictly regulated by the Financial Conduct Authority. You’ll be in safe hands.
  • We’ll always provide the help that is right for you and only recommend advice if we believe that it is in your best interests
  • We’ll communicate with you in easy to understand and jargon-free language 

Ready to get started?

Call us today for a commitment free chat

Start your conversation by giving us a little more information about your pension and retirement plans

TextDirect: 18001 0800 756 8906

Lines open: Mon to Fri: 8.30am - 6pm
We will record and/or monitor calls for training and audit purposes