• Research among motorists aged 65 and over revealed that 74% cut back on the amount of driving they do once they reach retirement
  • To overcome this lack of confidence on the roads, LV= has created the UK’s very own ‘Route 66’ along a section of Scottish coastal highway
  • This August, motorists over 65 using Route 66 can enjoy some roadside perks, courtesy of LV=

At LV=, we are delighted to insure thousands of drivers who have decades of experience behind the wheel. Recently, we conducted a piece of research with retired drivers. We wanted to find out whether heavy traffic, busy roads and bigger, more complex roads were having an effect on the confidence of retired drivers.

The research, conducted with drivers aged 65 and over, revealed that almost three quarters (74%) cut back on the amount of driving they do once they hit retirement, with more than a fifth (22%) going as far as calling themselves a ‘nervous’ driver. 

Overcrowded roads, health-related concerns and eyesight problems were the main reasons our survey sample gave for feeling less confident about their driving.

To help restore some of that courage behind the wheel, we have created ‘Route 66’ as an antidote to overcrowded highways, for retired motorists seeking a more relaxing ride.

Where is Route 66?

Retired drivers, who took part in our research, named the 66-mile stretch of road from Lochgilphead to the Glencoe Mountains as the UK’s ‘most retirement-friendly’ stretch of highway.

The scenic drive, which starts in the town of Lochgilphead in Argyll and Bute and ends in the Glencoe Mountains (at South Ballachulish), features dramatic scenery, historic castles and a host of other tourist-friendly attractions.

We decided to christen the route, which takes in stretches of the A816 and the A828, as the UK’s very own ‘Route 66’.

We believe the rural setting and beautiful scenery along Route 66 should prove popular with retired drivers, especially seeing as our research highlights that more than three fifths (62%) of older motorists prefer smaller roads and try to limit their motorway driving.

Watch our short animated film of the Route 66 driving route map.

Get involved with our Route 66 campaign

As a way to give older drivers more confidence when driving, LV= is offering drivers over the age of 65 free coffee, cake or soft drinks at three venues along the newly-branded Route 66.

All motorists need to do is visit one of these venues;

A popular rest stop, the Kilmartin Museum Café is a great place to eat locally sourced, delicious food in the heart of Kilmartin Glen. The team there loves to bake, so there’s always a delicious home-baked cake on the menu to try.

A unique property, set in 17 acres of gardens and beach on the romantic coast of Argyll in the Scottish Highlands, Loch Melfort Hotel is the perfect place to pull up and enjoy a delicious afternoon tea.

This retreat, nestled in a beautiful loch-side setting, offers dramatic views over our gardens to the mountains. It’s a great spot for a cuppa and slice of cake.

When you visit one of the Route 66 cafés and restaurants, you can take a ‘selfie’ with a special frame to show us that you’ve stopped by and enjoyed your refreshments. Post your photo on Instagram, Facebook or Twitter, using the special #LVRoute66 hashtag.

Follow LV= on social media to see all the photos and updates from our Route 66 campaign. The offer runs until the end of August.

To celebrate the launch of our Route 66 campaign, LV= treated two customers and members – Barbara Rouse from Liverpool and John Higgin from Ayrshire – to a day’s driving along Route 66 in a classic 1972 Triumph Spitfire and a 1960s’ Chevrolet Nova. We insure both of these magnificent vehicles under our specialist classic car insurance policy.