• Which? publishes results of their research to uncover the UK's best and worst insurers
  • Scores are based on the quality of the insurance cover, as well as levels of customer service
  • LV= earned high scores for car and home insurance

When it comes to getting a car or home insurance quote, UK shoppers, more than any other country, turn to comparison sites instead of shopping around [1]. 

Most comparison sites rank insurance policies by price, not by the level of cover you're paying for. The cheapest policy doesn't always mean it's the best value product or suited to your needs.

Insurance is about protecting the things you care about the most. If the worst was to happen then great customer service and a straightforward, quibble-free, claims process is just as important as making sure you have adequate cover.

Which? is a trusted, independent organisation and believes that finding the best insurance should involve more than browsing a few price comparison sites for the cheapest premium.

The consumer champion reviews a number of popular insurance products in the UK, grades them on a series of criteria and awards the best performers with their coveted Which? Recommended Provider badge. This information is updated and published every six months on their website

Satisfaction scores are calculated by using customer surveys where participants are asked how satisfied they are with their insurer and how likely they are to recommend them to a friend. 

The Which? policy scores highlight which products have the best all-round cover, by looking at the key benefits included as standard. 

For car insurance, this would be things like how much cover you have for accidental damage, personal accident, personal belongings or misfuelling. 

For buildings and contents insurance, they look at how much cover you have for rebuilding your home, alternative accommodation and contents cover.

LV= achieved good scores for both cover and customer service, resulting in a top 5 position in the Which? survey.

LV= has also rated highly in another Which? survey for how efficiently we deal with car and home insurance claims.

For a closer look at the scores and how LV= stacks up against other insurers, visit the Which? website.


1. http://www.insurancebusinessmag.com/uk/news/breaking-news/uk-insurance-aggregators-hit-peak-levels--study-38777.aspx