At LV= we’re committed to supporting charities and organisations that our members decide are the most deserving

We donate to charities and individuals who we think a would benefit greatly from our help

This year, we asked members attending our AGM to vote for their favourite charity

Each year, LV= invites its members to attend our Annual General Meeting. This year’s meeting was held at the Hilton Hotel in Bournemouth, and 45 members of the society attended. 

During the meeting, members were asked to nominate a good cause, charity or individual to receive financial support from LV=. Their suggestions were put ‘into a hat’ and a winner was chosen; LV= member Susan Moore’s nomination for The British Heart Foundation was selected to receive a £15,000 donation.

The British Heart Foundation is a leading UK charity, fighting against heart disease: coronary heart disease is the UK's single biggest killer. The British Heart Foundation’s mission is to win the fight against cardiovascular disease and create a world in which people do not die prematurely or suffer from cardiovascular disease.

"On behalf of the British Heart Foundation I would like to thank Mrs Moore for choosing the BHF to benefit from the donation of £15,000 from Liverpool Victoria. LV= have supported the BHF for a number of years raising vital funds to fund our life saving research. Together we will improve the lives of babies born with heart defects, find the genes that cause inherited heart conditions and one day find a cure for heart failure and heart disease. We rely on companies like LV= to help us continue our fight for every heartbeat." Paul Davies, BHF Partnerships Programme Manager, UK.

Find out more about their excellent work and how to get involved with the charity.