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We care passionately about helping people protect their livelihoods and things they love, and we hope it shows in the way we work with you and your clients

Working with LV=

Treating Customers Fairly (TCF)

As a mutual provider, we put the customer at the heart of everything we do.

Whether it’s product design, the look and feel of our literature, or our customer service right through to our claims process we think of our customers every step of the way.

Some of the ways we demonstrate treating customers fairly include:

  • all staff complete TCF training which forms part of their ongoing objectives
  • we produce easy to understand literature for both advisers and clients
  • we carry out Customer Risk and Suitability Assessments during all ongoing and new product development
  • we commission regular customer research both through our own member research community and through independent research agencies
  • we take part in the ABI's Customer Impact Scheme
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Protect what your client loves

We have a range of protection products to give your client a well-rounded portfolio.

View our protection products

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Supporting your client's retirement

Our retirement plans provide flexibility for your clients' needs now and in the future.

View our retirement products

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Flexible Guarantee Bond Series 3

Potential for capital growth over the longer term with ongoing flexibility and guarantee options.

More on the Flexible Guarantee Bond Series 3

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Find out more about the awards we've won for the products and the service we provide.

Find out more about the awards we've won

LV=, County Gates, Bournemouth, BH1 2NF, UK