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Working with LV=

Why LV=?

We're all about helping people protect and provide for the things they love. It's something we care passionately about and we hope it shows in the way we work with you and your clients.

We're here to help you make the best choices when it comes to your clients. With a range of protection, retirement and investment products that are both good value and award-winning, we're bound to have something to interest you.

When we started in 1843 as Liverpool Victoria, our goal was to give financial security and peace of mind to more than just a privileged few. And today it's much the same.

As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you and your clients.

Working with us

Being a well respected provider isn’t just about the right product – it’s also about offering the right support. We're committed to the intermediary market and want to be there to offer you the support, training and development and technical guidance you would expect from a well established provider.

Together with our comprehensive range of Personal and Business Protection and Retirement products, our dedicated team aim to help you protect your client and look after their future.


Protect what your client loves

We have a range of protection products to give your client a well-rounded portfolio.

View our protection products


Supporting your client's retirement

Our retirement plans provide flexibility for your clients needs now and in the future.

View our retirement products


Flexible Guarantee Bond Series 3

Potential for capital growth over the longer term with ongoing flexibility and guarantee options.

More about the Flexible Guarantee Bond Series 3



Find out more about LV= Companies, our Terms of Business and more.

Find out more about legal

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK