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We care about helping people protect the things they love and we hope it shows in the way we work with you and your clients

Working with LV=

Counselling service

Paying for counselling can be very expensive, and waiting lists on the NHS are often long. But with the LV= Health and Wellbeing line, your client will be able to speak to a qualified counsellor whenever they need to.

Key benefits

Your client (and their family) can speak to a qualified counsellor on anything they’re worried about, including

  • Relationship difficulties, emotional problems, bereavement, family problems and stress or anxiety
  • The team can also suggest support groups and organisations which could help your client further

More on the individual services we provide

How does this benefit me?

You can be confident you’re recommending a quality proposition and that LV= will be there for your client when they need it most. What’s more, you’ll be giving them something tangible for their premium that they can start using straightaway.

All members can use this service at any time - not just at the point of a claim (for protection customers).

Lisa's story - coping with stress


This is simply an example to show just one of the ways our counselling service could be used.

Lisa called the LV= Health and Wellbeing line because she was feeling continuously stressed and overwhelmed with life. She was able to speak to a counsellor straight away, who gently began to explore how her feelings were impacting her day-to-day life. Lisa explained that she had not been sleeping well for several weeks and as a result was feeling tired all the time, leaving her with very little energy at work. Her work and personal relationships had begun to suffer.

Lisa felt that the counsellor offered a safe space for her to talk openly about her feelings. She valued the counsellor’s feedback and genuine interest, as she achieved the small goals they had set her to do between sessions.

These included;

  • setting clear boundaries between home and work
  • speaking to her manager about getting extra help with her project and reducing her workload
  • exercising on a regular basis and adjusting her eating and drinking habits

Find out more

Member Care Line

0800 876 6166

TextDirect 18001 0800 876 6166

Option 1: Counselling or a medical expert
Option 2: Legal advice
Option 3: Member support fund

Available to members, this phone line is open 24 hours a day, 7 days a week.

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Protect what your client loves

We have a range of protection products to give your client a well-rounded portfolio.

View our protection products

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Supporting your client's retirement

Our retirement plans provide flexibility for your clients' needs now and in the future.

View our retirement products

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Flexible Guarantee Bond Series 3

Potential for capital growth over the longer term with ongoing flexibility and guarantee options.

More on the Flexible Guarantee Bond Series 3

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Find out more about the awards we've won for the products and the service we provide.

Find out more about the awards we've won

LV=, County Gates, Bournemouth, BH1 2NF, UK