We use cookies to make sure your experience is as good as it can be. If you’re happy with that, just continue using the site. Learn more about cookies.

skip to main content

Working with LV=

Counselling service

Paying for counselling can be very expensive, and waiting lists on the NHS are often long. But with the LV= Member Care Line, your client will be able to speak to a qualified counsellor whenever they need to for in-the-moment support.

Key benefits

Your client (and their family) can speak to a qualified counsellor on anything they’re worried about, including:

  • relationship difficulties, emotional problems, bereavement, family problems and stress or anxiety
  • the team can also suggest support groups and organisations which could help your client further.

We're also able to extend our support to your client's children aged 16-23. They can access the care line for help and support and talk confidentially about any worries they might have. As long as they are in full-time education and they usually live at the same address as the policyholder (outside of their study periods), they can call the care line.

More on the individual services we provide

How does this benefit me?

You can be confident you’re recommending a quality proposition and that LV= will be there for your client when they need it most. What’s more, you’ll be giving them something tangible that they can start using straightaway.

All members can use this service at any time - not just at the point of a claim (for protection customers).

Lisa's story - coping with stress

This is simply an example to show just one of the ways our counselling service could be used.

Lisa called the Member Care Line because she was feeling continuously stressed and overwhelmed with life. She was able to speak to a counsellor straight away, who gently began to explore how her feelings were impacting her day-to-day life. Lisa explained that she had not been sleeping well for several weeks and as a result was feeling tired all the time, leaving her with very little energy at work. Her work and personal relationships had begun to suffer.

Lisa felt that the counsellor offered a safe space for her to talk openly about her feelings. She valued the counsellor’s feedback and genuine interest, as she achieved the small goals they had set her to do.

These included;

  • setting clear boundaries between home and work
  • speaking to her manager about getting extra help with her project and reducing her workload
  • exercising on a regular basis and adjusting her eating and drinking habits.

Member Care Line

0800 876 6166

TextDirect 18001 0800 876 6166

Option 1: Counselling or a medical expert
Option 2: Legal advice

Open 24 hours a day, 7 days a week*.

* Calls requiring a medical expert can only be taken from 9am - 5pm on weekdays. Any calls outside this time will be given a call back the following day during opening hours.

Option 3: Member support fund

9am-5pm on weekdays.

Small heart icon

Protect what your client loves

We have a range of protection products to give your client a well-rounded portfolio.

View our protection products

Small calendar icon

Supporting your client's retirement

Our retirement plans provide flexibility for your clients' needs now and in the future.

View our retirement products

Small pile of money icon

Flexible Guarantee Bond Series 3

Potential for capital growth over the longer term with ongoing flexibility and guarantee options.

More on the Flexible Guarantee Bond Series 3

Small trophy icon


Find out more about the awards we've won for the products and the service we provide.

Find out more about the awards we've won

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK