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Working with LV=

LV= helpline and more

Every client who takes out (is covered by) one of our personal and business protection and retirement products (excluding Equity Release products), and agrees to become a member of Liverpool Victoria Financial Services Limited (LV=) will be entitled to a range of value-added benefits and support. These include free and unlimited access to our confidential Member Care Line, as well as generous discounts on a number of general insurance products provided by LV= General Insurance Group, a subsidiary company of Allianz Holdings plc.

Member Care Line

Exclusive to members and their families, the Member Care Line offers free access to nurses, trained counsellors and legal advisers.

Other member services

As a member, your client will be entitled to discounts on general insurance products provided by LV= General Insurance Group, a subsidiary company of Allianz Holdings plc.

More information on discounts on our general insurance products

Once your client’s been a member for a year, they’ll be able to request financial assistance if they (or a family member) are struggling to make ends meet. Since 2001, we’ve helped hundreds of members by offering a financial helping hand as we understand sometimes people do fall on hard times, through no fault of their own.

This could include things like funding for specialist equipment following an accident, or adapting the home following the diagnosis of a serious illness.

Members are also invited to attend our AGM. Once your client’s been a member for 12 months or more, they’ll be invited to vote at the AGM.

Member Support Fund

Sharing the ways we’ve helped our members when they needed it most, in their own words.

For weeks, I have been trying to compose a letter of thanks to your team. I am afraid that I am rather slow these days you see. Usually, I do not have a problem with words. This time I did. Firstly, I was ashamed that I had to ask for support. So ashamed. Since being diagnosed with Parkinson’s Plus Syndrome, my world has shrunk in so many ways. I also know only too well what my condition entails and what lays ahead of me. I cannot pretend either, that the pain I suffer, together with other aspects of my condition, have not given me some very dark days. I did not want to go on. Your gift to me, helps not just me, but the whole of my small family. As looking after someone in my condition is a huge burden. Your support has been life-enhancing. When I was given the news over the telephone that I was to receive your support; I must admit that I broke down. I was in a dark place, with no light at the end of the tunnel. Your telephone call. Your support. Your gift to me is life-changing. A mere “Thank you” cannot convey what your support team has achieved for one human being. You have saved my life.


The Member Support Fund helped me out a lot, the payment I received helped ease the money worries my wife and I have at this time, this was due to me being a self-employed joiner and I’ve been off work 11 weeks with no wages. The fund helped a lot to pay a few bills and took some stress off our shoulders that month. I thought there was no help, but thank you to LV='s member fund for the help I received.


I want to say a huge thank you to LV=. I have a nurses pension and have been struggling financially for some time due to many factors. I saw that they might be able to help financially to help tide myself and my family over in hard times. I applied for the fund which was such an easy process and spoke to one of the team who were so very understanding and helpful. I think at times of hardship it’s hard to ask for help as I know I felt ashamed and fear of being judged. This really was not the case here. Just a big thank you to the team and to the company LV=.


I reached out for help when I didn’t know where or who to turn to. I was desperate. As a single mother in isolation “Samantha” from LV= was so supportive, calm and caring. The financial help from LV= during Covid-19 in my time of need was better than I envisaged. Professional and empathetic. Best decision I ever made was signing with LV=. Forever grateful.


In a time when our world came crashing down with my wife’s cancer diagnosis and we had plans made for our life, it all changed in every sense. I was already in an IVA and my wife was caring for her mother and couldn’t any longer. We were financially in trouble so was going through my policies to see if there was any help in a time of need! LV=, we can never thank you enough for at the hardest time you allocated some funds which have been a tremendous help for fuel to hospital, heating and essentials. My wife, daughter and I are truly thankful and glad we are with you. I urge people that all is not lost and there is help out there.


Member Care Line

0800 876 6166

TextDirect 18001 0800 876 6166

Option 1: Counselling or a medical expert
Option 2: Legal advice

Open 24 hours a day, 7 days a week*.

* Calls requiring a medical expert can only be taken from 9am - 5pm on weekdays. Any calls outside this time will be given a call back the following day during opening hours.

Option 3: Member support fund

9am-5pm on weekdays.

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Protect what your client loves

We have a range of protection products to give your client a well-rounded portfolio.

View our protection products

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Supporting your client's retirement

Our retirement plans provide flexibility for your clients' needs now and in the future.

View our retirement products

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Flexible Guarantee Bond Series 3

Potential for capital growth over the longer term with ongoing flexibility and guarantee options.

More on the Flexible Guarantee Bond Series 3

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Find out more about the awards we've won for the products and the service we provide.

Find out more about the awards we've won

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK