We use cookies to make sure your experience is as good as it can be. If you’re happy with that, just continue using the site. Learn more about cookies here.

skip to main content

We care about helping people protect the things they love and we hope it shows in the way we work with you and your clients

Working with LV=

LV= helpline and more

Every client who takes out (covered by) one of our personal and business protection and retirement products, becomes a member of LV=, and will be entitled to a range of value-added benefits and support. These include free and unlimited access to our confidential LV= Health and Wellbeing helpline, as well as generous discounts on a number of LV= insurance products.

LV= Health and Wellbeing Line

Exclusive to members and their families, the LV= Health and Wellbeing line is available 24 hours a day, seven days a week, offering free and unlimited access to nurses, trained counsellors and lawyers.

Other member services

As a member, your client will be entitled to discounts on our general insurance products, including LV= car, home, travel and pet insurance.

More information on discounts on our general insurance products

Your client will also be able to sign up to receive our member newsletters, which feature news from LV= and the opportunity to win prizes.

Once your client’s been a member for a year, they’ll be able to request financial assistance if they (or a family member) are struggling to make ends meet. Since 2001, we’ve helped hundreds of members by offering a financial helping hand as we understand sometimes people do fall on hard times, through no fault of their own.

This could include things like funding for specialist equipment following an accident, or adapting the home following the diagnosis of a serious illness. And the great thing about the fund is it’s managed by a small, independent committee of LV= policyholders who look at each individual request and decide whether a grant can be awarded.

Members are also invited to attend our AGM. Once your client’s been a member for 12 months or more, they’ll be invited to vote at the AGM.

Member Care Line

0800 876 6166

TextDirect 18001 0800 876 6166

Option 1: Counselling or a medical expert
Option 2: Legal advice
Option 3: Member support fund

Available to members, this phone line is open 24 hours a day, 7 days a week.

Small heart icon

Protect what your client loves

We have a range of protection products to give your client a well-rounded portfolio.

View our protection products

Small calendar icon

Supporting your client's retirement

Our retirement plans provide flexibility for your clients' needs now and in the future.

View our retirement products

Small pile of money icon

Flexible Guarantee Bond Series 3

Potential for capital growth over the longer term with ongoing flexibility and guarantee options.

More on the Flexible Guarantee Bond Series 3

Small trophy icon


Find out more about the awards we've won for the products and the service we provide.

Find out more about the awards we've won

LV=, County Gates, Bournemouth, BH1 2NF, UK