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We care passionately about helping people protect their livelihoods and things they love, and we hope it shows in the way we work with you and your clients

Working with LV=

As the UK's largest friendly society we're here to help you make the best choices when it comes to your clients. With a range of protection, retirement and investment products that are both good value and award-winning, we're bound to have something to interest you.

We’ve been providing financial stability to our customers since 1843 as Liverpool Victoria, and we’re fully committed to the intermediary market. By working with us, you will get the support you can expect from a respected provider.

Why LV=?

Why LV=? icon

Take a look at the awards we've won for our great products and customers service.

Find out more about LV=

Member benefits

Member benefits icon

We look after your clients, find out what benefits they get when they become a member of LV=.

More on member benefits

Setting up an agency

Setting up an agency icon

Everything you need to know about setting up an agency with us, including terms of business.

More on agencies


Own life business icon

Find out more about LV= Companies, our Terms of Business and more.

Find out more about LV= and our Terms of Use

Introducing LV= Doctor Services

When it comes to your client’s health, we know they want the best and as the UK healthcare system continues to change and our lives get even busier, the need for quality, convenient medical services has never been greater.

That’s why we’re adding LV= Doctor Services for all new customers on a range of our products

LV=, County Gates, Bournemouth, BH1 2NF, UK