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Get fresh ideas on who to target and how to add juice to your IP conversations

At LV=, we believe everyone should be supported if they’re ill and can’t work, through quality financial protection that pays out when it matters. That’s why we encourage advisers to speak about the importance of income in every financial planning conversation.

Our popular Wake up to IP training events are back for 2018 and will focus on the why, who, how and what of income protection. Secure your place and we’ll guide you through:

  1. Why income should be the focus of every financial planning conversation
  2. How to spot IP opportunities with new and existing clients
  3. The most effective ways to seamlessly introduce LV= income protection products
  4. A big focus and NEW for 2018! We’ll be looking at how to effectively close your IP conversations.

Our Business Development Managers will also share proven sales coaching techniques, helping you rapidly increase your protection conversions.

Wake up to IP dates and venues

Wake up to IP is aimed at advisers who understand the importance of income and are prepared to change their advice process. So make a commitment to attend one of our events where we’ll help you add juice to your IP conversations:




Booking link


Shire Aztec Hotel & Spa, Almondsbury, Bristol BS32 4TS

Tuesday 10 April


Crowne Plaza Plymouth, Armada Way, Plymouth PL1 2HJ

Wednesday 11 April


Crowne Plaza Birmingham, NEC, Pendigo Way, Birmingham B40 1PS

Tuesday 17 April


Holiday Inn Northampton, Bedford Road, Northampton NN4 7YF

Wednesday 18 April


Doubletree by Hilton Strathclyde, Phoenix Crescent, Bellshill ML4 3JQ

Wednesday 18 April


Marriott Highcliff, 105 St Michael's Rd, Bournemouth BH2 5DU

Thursday 19 April


Village Edinburgh, Crewe Road South, Edinburgh EH4 2NY

Thursday 19 April


Holiday Inn Farnborough, Lynchford Road, Farnborough GU14 6AZ

Tuesday 24 April


Hilton Reading, Drake Way, Reading RG2 0GQ

Tuesday 24 April


Hilton Watford, Watford By-pass, Watford WD25 8HA

Wednesday 25 April


Best Western Plus Old Tollgate Restaurant & Hotel, The Street, Bramber, Steyning, BN44 3WE

Wednesday 25 April


Solent Hotel & Spa, Rookery Avenue, Fareham PO15 7AJ

Thursday 26 April


Hilton Templepatrick Hotel & Country Club, Castle Upton Estate, Belfast BT39 0DD

Wednesday 2 May


Sketchley Grange Hotel & Spa, Sketchley Lane, Burbage, Hinckley LE10 3HU

Thursday 3 May


Q Hotels Oulton Hall, Rothwell Lane, Leeds LS26 8HN

Tuesday 8 May


Doubletree by Hilton Nottingham Gateway, Nuthall Road, Nottingham, NG8 6AZ,

Tuesday 8 May


Marriott Newcastle Metrocentre, Gateshead NE11 9XF

Wednesday 9 May


Vale Golf & Spa Resort, Hensol Park, Cardiff CF72 8JX

Wednesday 9 May


Hilton Sheffield, Victoria Quays, Furnival Road, Sheffield S4 7YB

Wednesday 9 May


Macdonald Tickled Trout Hotel, Preston New Road, Preston PR5 0UJ

Thursday 10 May

London, Tower Hill

Doubletree by Hilton Tower of London, 7 Pepys Street, London EC3N 4AF

Tuesday 15 May

London, Holborn

De Vere Grand Connaught Rooms, 61-65 Great Queen Street, London WC2B 5DA

Wednesday 16 May

Manchester, Knutsford

Cottons Hotel & Spa, Manchester Road, Knutsford WA16 0SU

Thursday 17 May

London, Borehamwood

Holiday Inn London Elstree, Barnet By-pass, Borehamwood WD6 5PU

Thursday 17 May

Win, win with IP

Recommending IP ensures better customer outcomes as it protects your clients against their biggest financial risk: a sudden income shock due to long-term sickness. The commission paid by recommending IP can also increase your mortgage and protection revenue.

I have to say that I genuinely woke up this morning feeling extra passionate about IP. I’m implementing a series of changes to the way I work as a result of Mike’s excellently enthusiastic session

The seminar challenged my current practice of focusing on life and critical illness - IP was always an afterthought

Wake up to IP answered some lingering objections - both my own and my clients


  1. 8.30 am - Registration and breakfast (bacon butties and super fresh juice included)
  2. 8.45 am - Event starts
  3. 9.45 am - Questions
  4. 10.00 am - Event ends (there will be time after to network and meet our sales team)

Free parking will be available at the venues except London (Doubletree by Hilton Tower of London and Connaught Rooms).

The events qualify for 90 minutes CPD.

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LV=, County Gates, Bournemouth, BH1 2NF, UK