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Work out how to the spread cost easily between shareholders or partners

Customer friendly video explaining why Share & Partnership Protection is important

Share Protection and Partnership Protection

A quick guide to Share Protection and Partnership Protection

Share Protection and Partnership Protection is sometimes referred to as ‘Owner’s Insurance’ and helps business owners keep control of the company if one of them dies or is diagnosed with a critical illness. The cover you recommend depends on the business set-up:

  • Share Protection is for limited companies.
  • Partnership Protection is for partnerships and limited liability partnerships.

How to position Share and Partnership protection with clients

Losing an owner can have a huge impact on the day-to-day running of a business, and can quickly result in financial difficulties. Boardroom confusion can lead to conflict in decision making, as the surviving owners and the deceased’s family may have very different ideas about the future of the business. Other potential problems include:

  • If the shares are sold on the open market, a new business owner could take-control of the day-to-day running of the business. That new business owner could be a competitor or completely unsuitable for the business.
  • If the deceased owner's family are willing to share the shares, the surviving owners could have trouble raising the finances and disagreements over the terms of the sale could lead to further difficulties.
  • Uncertainty over ownership may cause banks and investors to re-structure or cancel funding.
  • Top Tip

    Top Tip

    We recommend you review your client’s protection requirements regularly to take into account any changes in business value or shareholding.


0800 032 3962

TextDirect: first dial 18001


Business Protection Specialist Team

Option 1 – New and current applications

Option 2 – Underwriting

Option 3 - New agency set up and login queries

Option 4 - Business Protection sales team and quotes

Options 1-3, 8.30am - 6.30pm Mon - Fri

Option 4, 9:00am - 5:00pm Mon - Fri

We may record and/or monitor calls for training and audit purposes.

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Business Protection options

Find out more about the type of businesses we cover and the policies available.

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See all our business protection calculators available to simplify your client conversations.

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Our Business Protection includes valuable telephone support for your clients and their employees.

LV= Business Care

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Business Protection support team

Our team will make sure that all your Business Protection applications are dealt with quickly and efficiently.

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FOR UK FINANCIAL ADVISERS ONLY
LV=, County Gates, Bournemouth, BH1 2NF, UK