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Park your client's retirement vehicles in one easily managed account.

LV= Retirement Account

Great reasons to choose LV=

We've built some reassuringly impressive credentials over the past 175 years and plan to be here for the long term.

We're financially strong and stable

We began in 1843 and our success over the last 175 years has been down to a number of things; our desire to deliver value for our members and the different and distinctive way we do business. Our aim is to offer great value, be easy to do business with, and have a caring approach.

We have 1.1 million members throughout the UK, with a 2017 operating profit of £158m (Source: LV= Annual Report 31 December 2017). For further information, please visit our 2017 results announcement here.

We have a B+ (very strong) Overall Financial Strength rating (Source: AKG Consulting, Company Profile & Financial Strength Report, December 2017).

Cazalet Consulting have also rated our with-profits fund 10/10 for financial strength, investment freedom & flexibility and bonus-paying ability (Cazalet With Profit Ratings July 2014).


For many years, LV= has been recognised for considerable expertise in the pension consolidation and retirement income markets.

We're a mutual, not a PLC

As a mutual, we don't have to answer to external shareholders - so we can concentrate on looking after you and your clients.

Membership rights

When your client takes out one of our retirement products, they become LV= members. This entitles them to benefits including:

  • A say in our annual general meetings (once they've had a policy for 12 months)
  • discounts on our car, home, pet and travel insurance products
  • free member care line on health and medical matters, counselling and legal issues

More on membership benefits

Useful info

How can I contact you?

Take me to your quote and apply service

LV= Retirement Pathfinder

Easily compose, model and personalise, single and multi product, retirement options for clients.

Find out more about LV= Retirement Pathfinder
Enhanced annuity

LV= Retirement Pathfinder

A free and impartial retirement modelling tool to help you and your clients create, view and analyse different retirement scenarios.

More about Pathfinder

Annuity calculator

Blended Solutions

The retirement landscape has fundamentally changed for the better, giving customers more choice and control over their retirement income.

More on Blended Solutions

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Retirement Hopscotch

Hopscotch is the effective way for you to guide your clients through the maze of retirement options they face, making it easier to structure retirement income.

More about Hopscotch

Contact us

LV= Heart of Retirement

LV= Heart of Retirement is our adviser hub which assists in supporting and updating UK financial professionals on key retirement matters

LV= Heart of Retirement

LV=, County Gates, Bournemouth, BH1 2NF, UK