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Park your client's retirement vehicles in one easily managed account.

LV= Retirement Account

Great reasons to choose LV=

We've built some reassuringly impressive credentials over the past 175 years and plan to be here for the long term.

We're financially strong and stable

We began in 1843 and our success over the last 175 years has been down to a number of things; our desire to deliver value for our members and the different and distinctive way we do business. Our aim is to offer great value, be easy to do business with, and have a caring approach.

We have 1.2 million members throughout the UK, with a 2018 operating profit of £136m (Source: LV= Annual Report 31 December 2018). For further information, please visit our 2018 results announcement here.

AKG has rated Liverpool Victoria Friendly Society as B+ (very strong) for Overall Financial Strength. (Source: AKG Actuaries and Consultants Ltd, Company Profile & Financial Strength reports 2018).


For many years, LV= has been recognised for considerable expertise in the pension consolidation and retirement income markets.

We're a mutual, not a PLC

As a mutual, we don't have to answer to external shareholders - so we can concentrate on looking after you and your clients.

Membership rights

When your client takes out one of our retirement products, they become LV= members. This entitles them to benefits including:

  • A say in our annual general meetings (once they've had a policy for 12 months)
  • discounts on our car, home, pet and travel insurance products
  • free member care line on health and medical matters, counselling and legal issues

More on membership benefits

Useful info

How can I contact you?

Take me to your quote and apply service

LV= Retirement Pathfinder

Easily compose, model and personalise, single and multi product, retirement options for clients.

Find out more about LV= Retirement Pathfinder
LV= Retirement Pathfinder

LV= Retirement Pathfinder

A free and impartial retirement modelling tool to help you and your clients create, view and analyse different retirement scenarios.

More about Pathfinder

Blended solutions

Blended Solutions

The retirement landscape has fundamentally changed for the better, giving customers more choice and control over their retirement income.

More on Blended Solutions

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Contact us

Read more about where we're based and all of our contact information.

Contact our retirement specialists

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LV= Heart of Retirement

LV= Heart of Retirement is our adviser hub which assists in supporting and updating UK financial professionals on key retirement matters

LV= Heart of Retirement

LV=, County Gates, Bournemouth, BH1 2NF, UK