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Park your client's retirement vehicles in one easily managed account.

LV= Retirement Account

Four reasons to recommend LV=

We've built some reassuringly impressive credentials over the past 172 years and plan to be here for the long term.

Our financial strength

With a heritage stretching back over 172 years, LV= is now the UK’s largest friendly society.

We have over 6,000 employees looking after the interests of 5.8 million members and customers throughout the UK, with a 2016 operating profit of £159m (pre Ogden)*, (Source: LV= Annual Report 31 December 2016).

Independent actuarial firm AKG assesses the financial strength of UK insurers, and produces a full report on their findings. AKG has rated Liverpool Victoria Friendly Society as B+ (very strong) for Overall Financial Strength.
(Source: AKG Company Profile & Financial Strength reports 2016).
A full copy of the report is available on request.

* In common with other insurers, the reduction in the Ogden discount rate had a significant one-off impact on the Group’s financial results. Our 2016 operating profit including the impact of the Ogden rate change was £20m as we increased our reserves by £139 million to reflect higher claims costs. For further information, please visit our 2016 results announcement here.

Mutual Values

As a mutual, we don’t have shareholders, so we are wholly focused on putting our members and customers first. We aim to offer great value, be easy to do business with and have a caring approach.


For many years, LV= has been recognised for considerable expertise in the pension consolidation and retirement income markets.

The LV= retirement product range

The extensive product range covers pension savings, pension transfers, drawdown, and fixed term annuities.

Speak to a retirement specialist

08000 850 250

TextDirect: first dial 18001

9am - 5.30pm Monday - Friday
We may record and/or monitor calls for training and audit purposes.

LV= Retirement Pathfinder

Easily compose, model and personalise, single and multi product, retirement options for clients.

Find out more about LV= Retirement Pathfinder
Enhanced annuity

LV= Retirement Pathfinder

A free and impartial retirement modelling tool to help you and your clients create, view and analyse different retirement scenarios.

More about Pathfinder

Annuity calculator

Blended Solutions

The retirement landscape has fundamentally changed for the better, giving customers more choice and control over their retirement income.

More on Blended Solutions

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Retirement Hopscotch

Hopscotch is the effective way for you to guide your clients through the maze of retirement options they face, making it easier to structure retirement income.

More about Hopscotch

Contact us

LV= Heart of Retirement

LV= Heart of Retirement is our adviser hub which assists in supporting and updating UK financial professionals on key retirement matters

LV= Heart of Retirement

LV=, County Gates, Bournemouth, BH1 2NF, UK