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LV= Doctor Services

Providing your clients with confidential, expert medical advice wherever they are.

LV= Fastway

The faster way of doing business, including our new Pre-Underwriting tool

LV= Term

Immediate underwriting decisions for 75% of clients

Try out LV= Fastway


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Personal Protection

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Income Protection

A range of solutions to protect against accident and sickness.

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Life Insurance

If the worst happens, make sure your clients and their loved ones are protected.

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Life and Critical Illness

Quality protection for your clients with our critical illness cover.

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Flexible Protection Plan

Quality menu protection under one plan, offering specialist Income Protection.

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Personal Sick Pay

Income protection for clients in riskier jobs who can be more expensive to insure.

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Inheritance Tax Protection

Protect your clients against unnecessary inheritance tax.

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Key Person Cover

Provides a financial safety net if a key member of the business dies or is diagnosed with a critical illness.

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Share & Partnership Protection

This cover helps business owners keep control of the company if one of them dies or is diagnosed with a critical illness.

Relevant Life Cover

Relevant Life Cover

A tax-efficient way for small businesses to offer death-in-service benefits to their employees, including salaried directors.

Other Personal Protection products

Family Income Assurance

Pays out a regular income should the worst happen.

Gift Inter Vivos

To cover the inheritance tax due on a gift above the nil rate band.


How we underwrite your client and what information we’ll ask for.

More about our underwriting

Claims Hub

Our claims philosophy and our claims performance figures.

Our claims history


Everything you'll need to put a policy in trust including the LV= Trustbuilder

About our trusts


Let us support your advice with our handy online tools 24 hours a day.

Our marketing tools


Download or order brochures, applications and guides.

Read our literature

Large Case Team

Our team will provide expert care of your client’s case from right at the start of the sales process.

More about our Large Case Team

Connect with us

About protection

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LV=, County Gates, Bournemouth, BH1 2NF, UK