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The straightforward personal pension option with a low 0.25% service charge

Personal Pension

Great reasons to choose LV=

Our product range

We offer a range of capital and income retirement planning products, offering a brighter future for those who are planning, or already in, retirement. Our product range reflects our specialist approach with pensions, annuities and equity release forming part of the core business sold.

We have a wide range of investment choices

We have a range of over 200 insured funds, allowing you to offer a tailored investment strategy to meet your client’s defined risk profile.

Our experts

Our specialist retirement team through National Mutual, GE Life and Tomorrow, has been active in the Drawdown market for over 20 years. LV=, as National Mutual, was one of the first providers to offer Drawdown plans when they first became permitted under legislation in 1995.

Our financial strength

We have 1.2 million members throughout the UK, with a 2018 operating profit of £136m (Source: LV= Annual Report 31 December 2018).

AKG has rated Liverpool Victoria Friendly Society as B+ (very strong) for Overall Financial Strength. (Source: AKG Actuaries and Consultants Ltd, Company Profile & Financial Strength reports 2018).

For further information, please visit our 2018 results announcement here.

We're a mutual not a PLC

As a mutual, we don’t have to answer to external shareholders – so we can concentrate on looking after you and your clients.

Membership rights

When your client takes out a Personal Pension plan, they become LV= members. This entitles them to benefits including:

  • a say in our annual general meetings (once they’ve had a policy for 12 months)
  • discounts on our car, home, pet and travel insurance products
  • free member care line on health and medical matters, counselling and legal issues

More on membership benefits

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LV= Retirement Pathfinder

A free and impartial retirement modelling tool to help you and your clients create, view and analyse different retirement scenarios.

More about Pathfinder

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Blended Solutions

The retirement landscape has fundamentally changed for the better, giving customers more choice and control over their retirement income.

More on Blended Solutions

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Contact us

Read more about where we're based and all of our contact information.

Contact our retirement specialists

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LV= Retirement Account

The easy way for professional advisers to recommend and deliver a wide combination of LV= retirement income products in one simple account

More on the LV= Retirement Account

FOR UK FINANCIAL ADVISERS ONLY
LV=, County Gates, Bournemouth, BH1 2NF, UK