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We’ve made significant enhancements to our critical illness proposition

22 January 2016 | Press release

We’re excited to announce exciting changes to our critical illness proposition.

The changes are applicable from 22 January and our normal pipeline procedures apply (see our pipeline summary grid below.)

The key changes we’ve made are significant enhancements to our children’s cover by removing the requirement for the child to survive 14 days before paying a claim, and adding our existing unique enhanced claim payment feature – double accident benefit, to the children’s policy.

We’ve added these features to make it easier for the customer claiming, and to provide a larger payment so that the parents can deal with any lifestyle changes they may need to be make after the child has suffered a serious accident, such as third degree burns or traumatic brain injury.

In 2014, 56% of all pedestrians seriously injured in a road accident were children aged 17 and under -

If you’d like to find out more about our changes please speak to your LV= protection account manager or view our critical illness section

Pipeline Scenario Summary Grid

Pipeline Scenario

Old critical illness policy conditions

New critical illness policy conditions

If we receive a valid quote dated on or before the 21 January and is received at our Exeter office on or before 4 February


If we receive a valid quote dated on or before 21 January but received at our Exeter office after 4 February


All valid quotes dated on or after 22 January


Any application already in the pipeline received on or before 21 January


Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK