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LV= launches ‘Doctor Services’ for protection customers

6 June 2017 | Press Release

Protection specialist and mutual, LV=, is today adding LV= Doctor Services to all personal protection products for new customers, at no added cost.

Provided by partner Square Health, this new service offers policyholders convenient access to three medical services via one app. Customers will be able to speak to a UK doctor by video or phone, get a private prescription without needing to visit their GP, as well as obtaining a review of an existing diagnosis and specialist advice on treatment options.

From today, the service will be available to all new personal protection policyholders. Customers simply need to download the app to their smartphone, or call Square Health directly, to get easy access to UK doctors and specialists, whatever their medical concern and wherever they are. Appointments are available between 8am-7pm Monday to Friday and 9am-1pm on Saturdays, and it can also be used for the policyholder’s children up to the age of 16.

Chris McNab, Head of Protection Propositions at LV=, said: “We know that in today’s frantic world, people can sometimes struggle to get the guidance they need on everyday medical issues. So we’re very excited to be partnering with Square Health to provide our protection customers with convenient access to qualified UK doctors and specialists, at no added cost.

“At LV=, we believe that protection policies should offer more than a financial benefit - they should also provide support, reassurance and value to customers throughout the life of their policy. We already provide our protection customers with access to legal professionals, counsellors and nurses through our Member Care Line, so LV= Doctor Services feels like a natural and beneficial extension to our offering. We look forward to developing our relationship with Square Health and we continue to explore other services and partnerships to help our LV= customers live their lives more confidently.”

Dr Bippon Vinayak, CEO of Square Health, said: “We’re delighted to partner with LV=. We share their passion for customer service, and the medical services offered by Square Health will help to extend the support LV= can provide to their members in times of need. We see this partnership as the beginning of a journey in which we will be able to help more people lead a healthier life and provide a trusted source of healthcare advice whatever their medical concern and wherever they are in the world.”

For more information, advisers can visit, where they can also enter the LV= competition to win a year’s free access to the LV= Doctor Services app for themselves.

  1. 1) Customers who apply for any of LV=’s personal protection policies on and after 6 June 2017 are entitled to LV= Doctor Services at no added cost.

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK