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LV= Competitive rates for our guaranteed Whole of Life plan

To further strengthen our commitment to provide quality protection and competitive rates, we are offering new rates for our LifeTime+ contract as of September 7th.

The table below gives you a broad overview of the changes:


Range of rate changes:



LifeTime+ (level and index-linked)

Max decrease

Max increase

Percentage of rates changed


Single life



26.8% reduced
58% same
15.2% increased

Joint Life First Death



83.9% reduced
14.3% same
1.8% increased


LifeTime+ Joint Life Second Death



42.8% reduced
28.6% same
28.6% increased


*The larger increases occur for joint life second death premium rates where there is a large age gap between the lives.

Please click here to find out more about the pipeline arrangements.
We believe we can offer your client a top rate for level cover.  Why not give us a go next time you log onn to one of the main portals?

LifeTime+ offers

  • A guaranteed lump sum to provide the funds for your client's Inheritance Tax liability
  • Guaranteed premiums
  • Choice of level or indexed linked cover
  • A range of GIOs allowing LifeTime+ to adapt to potential changes in your client's circumstances

You can get quotes from:

  • all the main portals
  • this extranet
  • direct from our quotes line on 0845 60 20 690
  • by contacting your LV= Account Manager

For more information on our services please call 0845 60 20 690.  Alternatively you can click here and mail us.

*Calls may be recorded for training and monitoring purposes.  For textphone first dial 18001.  Opening hours Monday to Friday, 9am to 5.30pm.

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    Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK