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LV= extends free Business Care service for Business Protection policyholders

21 March 2016 | LV= News

As the new tax year approaches, protection specialist LV= is extending its free Business Care service to include advice on tax and VAT issues.

All small business owners with an LV= business protection policy have access to the free LV= Business Care service, which currently provides a 24/7 legal advice line for issues such as employment law, commercial contracts, and health and safety.

LV= is now extending the Business Care offering to provide business owners with access to business tax and VAT experts who can advise on a range of areas, including tax and VAT relief, self-assessment tax returns, and paying dividends from limited companies. The experts will be available over the phone, Monday to Friday, from 9am to 5pm.

This free service is unique to LV= and available to new and existing Business Protection policyholders. It will help ensure small businesses have the support they need to keep things running smoothly and, with solicitor and accountant costs often running to hundreds of pounds, provides a tangible benefit for advisers to offer clients.

Mike Farrell, Head of LV= Protection Sales, said: “Small businesses spend a lot of time and effort dealing with red tape, legislation and regulatory issues. Following changes to the VAT threshold and tax free allowances for the self-employed in last week’s Budget, business owners may have questions as to what this means for them. LV= Business Care provides small business owners with free access to experts who can help deal with these issues, and allow them to focus on running the business.

“We are committed to working with advisers to grow the business protection market and we believe this benefit will help advisers demonstrate the value and relevance of these policies.”

For further details on LV= Business Care visit and for the full range of LV= business protection products go to

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK