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What we do with cookies

We use cookies to make our site easier to use and to analyse (anonymously) how well it's performing so that we can continually improve it. We don't use cookies for any type of advertising.

Our cookies policy

Our cookies don't store sensitive or personal information like your name, address or payment details: they simply remember any of your preferences and help us gather anonymous information about how well our web pages are performing.

If you prefer to block, restrict or delete cookies from or any other website, you can your browser to do this. Please see our page on how to manage cookies on your computer.

These cookies are essential for you to use the website. Without them, services like getting a quote or buying online won't work.

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This cookie (and others like it) are session cookies created when you log into the site. It's used to communicate information between different parts of the site, such as when you create a quote.

It will be deleted when you close your browser.


This cookie is associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.


This is a session cookie set by websites using the Concrete5 content management system. It is an anonymous session identifier cookie.


This cookie name is associated with the BIG-IP product suite from company F5. It is used to monitor page load speed, as part of site performance monitoring.


This cookie is used for session state management.


Timestamp indicating when a survey was last submitted.


This cookie identifies that Cookie Policy has been accepted by the user.

These cookies collect information about how visitors use our websites, like which pages visitors go to most often, how long they stay on them and if they get error messages. These cookies don't collect information that can identify a visitor; all information collected is anonymous and we only use it to improve how our website works.

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These cookies are associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. These are used to distinguish unique users by assigning a randomly generated number as a client identifier. They're included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.


Enables the function of our web analytics software, Google Analytics, provided by Google. This software collects information about how visitors use our site. The data stored by these cookies never show any confidential information


Associated with Google Analytics, this is used to gather website statistics and track conversion rates.



Our web site may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from LV=’s website is for LV= internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.




These cookies allow us to integrate Oracle Maxymiser with Google Analytics, to test the performance of different pages in a controlled manner.

We may use Oracle Maxymiser, it is a website testing and personalisation solution that enables us to test, target and personalize what our customers see on our website. Maxymiser uses cookies to track campaign data and to group users for the purpose of delivering personalised and varied website experiences. All data passed in these cookies is anonymised meaning no personal information is tracked.




Custom cookies created in Maxymiser Campaigns as part of testing.

These cookies allow websites to remember choices you make and provide enhanced, more personal features. They may also be used to provide services you have asked for like watching a video. The information these cookies collect is anonymous and they can't track your browsing activity on other websites.

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These cookies are commonly associated with customer surveys and feedback function on a website, using software from Kampyle Ltd


Provided by Medallia - Timestamp indicating when the page was loaded. Used for calculating time on a page


Provided by Medallia - Timestamp indicating when an intercept was last declined / survey was last closed


A timestamp for when the last intercept was presented

These cookies are used to help measure the effectiveness of some of our online advertising campaigns.

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This cookie is associated with services from the UK email marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. This cookie is a unique user identifier, enabling persistent linking of behaviour on the site to a particular user and email campaign response.


This cookie is associated with services from UK email marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. This cookie is a short-lived session identifier.

We don’t have enough information about these cookies or the websites hosting them to be able to assign categories at this time. However, we are constantly updating our knowledge base, so do check back if you need to know more.

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When you visit you may notice some cookies that aren't related to our website. If you go on to a web page that contains embedded content, like videos from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, but you can check these third-party websites for more information about their cookies and how to manage them.

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Google set a number of cookies on any page that includes a Google Map or Youtube video. We have no control over the cookies set by Google, however they appear to include a mixture of pieces of information to measure the number and behaviour of users.


Set by Google. This is a security cookie to protect a user’s data from unauthorized access.


Used by Google AdSense for experimenting with advertisement efficiency across websites using their services


This cookie name is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.


Used by Google to link your activity across devices if you've previously signed in to your Google account on another device.


Google Adwords also uses "conversion" cookies with which you give the advertiser the opportunity to determine how many people who clicked on your ad then became buyers of the related products.




These DoubleClick cookies (owned by Google) are generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. These cookies work by uniquely identifying your browser and device.


Dynatrace cookie - Technical session ID for PurePath correlation

Sharing via social networks (like Facebook and Twitter)

If you share content with friends through social networks like Facebook and Twitter you may also be sent cookies from these websites.

You can write to us at:

e-Commerce Team
Frizzell House
County Gates

LV=, County Gates, Bournemouth, BH1 2NF, UK