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Find out more about cookies, how and why we use them and to delete cookies from your browser.


What we do with cookies

We use cookies to make our site easier to use and to analyse (anonymously) how well it's performing so that we can continually improve it. We don't use cookies for any type of advertising.

Our cookies policy

Our cookies don't store sensitive or personal information like your name, address or payment details: they simply remember any of your preferences and help us gather anonymous information about how well our web pages are performing.

If you prefer to block, restrict or delete cookies from or any other website, you can your browser to do this. Please see our page on how to manage cookies on your computer.

Strictly necessary cookies

These cookies are essential for you to use the website. Without them, services like getting a quote or buying online won't work. Some examples from our website are:

Cookie name

Cookie purpose


This cookie (and others like it) are session cookies created when you log into the site.
It's used to communicate information between different parts of the site, such as when
you create a quote.

It will be deleted when you close your browser.

Performance cookies

These cookies collect information about how visitors use our websites, like which pages visitors go to most often, how long they stay on them and if they get error messages. These cookies don't collect information that can identify a visitor; all information collected is anonymous and we only use it to improve how our website works. Some examples from our website are:

Cookie name

Cookie purpose


Enables the function of our web analytics software provided by iJento. This software collects
information about how visitors use our site. The data stored by these cookies never show any
confidential information.


Enables the function of Google Analytics software. Like iJento, this software helps analyse
visitor information (including the browser and device they're using). The data stored by these
cookies never show any confidential information.


Our web site may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from LV=’s website is for LV= internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.

mmcore, mmauthid

These cookies allow us to test the performance of different pages in a controlled manner.

Functionality cookies

These cookies allow websites to remember choices you make and provide enhanced, more personal features. They may also be used to provide services you have asked for like watching a video. The information these cookies collect is anonymous and they can't track your browsing activity on other websites.

We don't use functionality cookies on

Targeting (or advertising) cookies

These cookies are used to help measure the effectiveness of some of our online advertising campaigns, but we don't use them to deliver targeted adverts to you.

We don't use targeting cookies on

Other cookies

Third party cookies

When you visit you may notice some cookies that aren't related to our website. If you go on to a web page that contains embedded content, like videos from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, but you can check these third-party websites for more information about their cookies and how to manage them.

Sharing via social networks (like Facebook and Twitter)

If you share content with friends through social networks like Facebook and Twitter you may also be sent cookies from these websites.

For more information on the cookies used on our website

You can write to us at:

e-Commerce Team
Frizzell House
County Gates

LV=, County Gates, Bournemouth, BH1 2NF, UK