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LV= Insights

Moneyfacts – bring income to life

20 April 2018

Photograph of Justin Harper, Head of Protection Policy at LV=

Our very own Justin Harper considers why income should be the focus of every financial planning conversation and how providers are getting better at making insurance more personal.

Sales of income protection policies continue to grow year-on-year, as much as 14% at the last count. Although take-up is improving, too many of us continue to take unnecessary risks by not preparing for the future. Most clients would agree they need an income to survive.

Most clients would agree they need an income to survive. Think about our core outgoings: mortgage (or rent), utilities, running the car. Then there’s the nonessential stuff: meals out, day trips, and holidays. It all adds up, and for the average household its £2,400 a month.

Despite the cold, hard facts that income is essential, most people (clients and many advisers alike) don’t think it’s important enough to protect. The figures speak for themselves: just one in 10 of us have income protection (IP), versus four in 10 with life insurance or critical illness cover.

To continue reading about bringing income to life, download the Moneyfacts – bring income to life article.


We're holding adviser training webinars, designed to help you add juice to your IP conversations.

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Off the back our our 'Wake up to IP sessions', we're offering advisers access to free webinar sessions which focus on why income should be at the core of every financial planning conversation. The training is aimed at advisers who understand the importance of income, and are prepared to change or improve their adviser process. These events show advisers like yourself how to spot IP opportunities with both new and existing clients and how to effectively close the protection conversations.

Book your webinar session


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LV=, County Gates, Bournemouth, BH1 2NF, UK