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IP too expensive?
How to scale down the cost to meet your client's budget

Income Protection

Got questions on Income Protection? You asked and we answered…

As the market leader for income protection (IP) we regularly speak to advisers to understand things from their perspective. We receive a number of technical questions from advisers which hopefully we’ve answered below. If we’ve missed anything, you can speak to your LV= account manager.

At LV= we encourage advisers to be ‘protected and proud’ by taking out their own IP policy. We’re offering you a premium discount for a limited period*.


Superfresh IP

IP that automatically includes fracture cover, death benefit and an unemployment payment holiday.

What's new with Superfresh IP

A person


Fastway is our new quote and apply technology, offering a faster way for you to protect clients.

More on Fastway

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Claims hub

Visit our claims hub for customer stories, info on how to claim and our claim statistics for the year.

Visit our claims hub

Team of people

Large case team

If your client wants cover for more than £5,000 a month, we can offer dedicated support.

More about our Large Case Team

LV=, County Gates, Bournemouth, BH1 2NF, UK