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Why choose LV= for Flexible Guarantee Funds

We understand the importance of financial advice, so offer a proposition to help you make good value recommendations for your clients. And we work hard at making it easy for you to do business with us, helping you focus on what matters to you: spending time on strengthening your client relationships.

5 reasons to use LV=

1. Smoothed investment charges from as little as 0.875%.

  1. Our Flexible Guarantee Funds provide a risk-rated solution with protection against market volatility and downside risk, ideal for your lower-risk clients. The three funds are risk-rated – 3, 4 and 5, so it’s easy to select the appropriate fund to match a client’s attitude to risk.

2. Potential investment boost with our mutual bonus after the first year.

  1. Being a mutual means we’re owned by our 1.3million members and can concentrate on doing what’s best for them.
  2. When our trading businesses do well, and our capital position remains strong we award a mutual bonus*. Currently, we do this by increasing the value of certain LV= with-profits policies by a percentage, helping give members an investment boost. In recent years, this has been between 0.2% and 1.0% (depending on the policy). The mutual bonus isn’t guaranteed to be paid every year and the level can vary.
  3. Since we introduced the mutual bonus in 2011 we’ve awarded a total of £210 million to eligible members’ policies.

* The mutual bonus is always at the sole discretion of our Board of Directors. And at the moment is only available to certain with-profits members, including our Flexible Guarantee Funds group of policies.

3. A 5-star Moneyfacts rated pension

  1. Our pension plan, the LV= Flexible Transitions Account is rated 5-star from leading market analysts, Moneyfacts. This means you can be confident that you’re choosing a quality pension wrapper for your clients.

4. Add value to your advice process with online tools and support.

We provide access to both a suitability wording tool and Funds Centre, where you can X-ray investment solutions, review investment performance and download fund fact sheets etc, to support your advice and recommendations.

5. Speed up transfer times with our streamlined and efficient consolidation process

We will help your cases get through faster: we don’t need client signatures or automated ID checks. Our online quote and apply system makes setting up your client’s new plan simple, and with full Origo Options Transfer Service integration, we’ll help you complete your business complete securely and efficiently.

What’s more, with online, secure pension account servicing and connectivity for valuations and electronic adviser charge statements (including IRESS Adviser Office, Intelliflo Intelligent Office, Plum Software) you can be confident that your full end-to-end consolidation process is supported.

Help prepare clients for a confident retirement with member benefits worth £1,000 a year

All new LV= pension clients get access to a range of value-added benefits, including LV= Doctor Services (worth £1,000 a year depending on services used), 24/7 access to a confidential member helpline and discounts on LV= general insurance products.

Online services

Key documents

0800 032 2990

TextDirect: First dial 18001

8.30am - 5.30pm Monday to Friday

Calls will be recorded and may be monitored for training and audit purposes

Full contact us information


Flexible Guarantee Bond

Providing an important element of protection and investment security for clients.


Flexible Transitions Account

The easy way to recommend and deliver LV= retirement income products in one place.



Find out how we can offer tax efficient savings with long term growth potential.


Contact us

Read more about where we're based and all of our contact information.

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK