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Pays out a regular income should the worst happen - helping provide better financial security for your family

Family Income Assurance

Great reasons to choose LV=

Flexibility of payments

To fit your client’s lifestyle, when they take out our Family Income Assurance your client has the choice of paying monthly, quarterly or annually. All monthly premiums, and all premiums for inflation-linked cover must be paid by Direct Debit. If your client chooses level cover they can choose to pay quarterly or annual premiums by cheque if they prefer.

And it doesn't stop there, once the policy has been claimed on, the people your client decide to leave the benefits to can ask us to pay a reduced lump sum instead of the quarterly payments.

World-wide cover

Cover is world-wide but terminal illness benefit will only be paid if evidence of the claim is provided by a medical practitioner who is resident and practising in any country which is a member of the European Union, or in Australia, Canada, Channel Islands, Cyprus, Gibraltar, Iceland, Isle of Man, Malta, New Zealand, Norway, Switzerland or the United States of America.

Strong claims performance

It’s important to recommend a provider you can trust to pay out when your client really needs it. We’re proud of our claims performance, approving 95% of death claims in 2018*.

*These figures include claims paid for both our Life Insurance and Lifetime+ products. Our Lifetime+ product is no longer available.

Full claims breakdown

Better underwriting

We know advisers are not usually medical experts so we help out as much as we can. This means you can concentrate on providing the best financial advice for your client.

  • We have competitive levels for automatic GP reports
  • We have flexible medical examination arrangements. If your client needs a medical examination, we could send a nurse to visit them at home or work or use a medical examiner at a convenient location
  • We pay for medical underwriting (except medical certificates such as sick notes)
  • And lastly, we have a dedicated underwriting hotline to help you iron out any potential issues your client may have

Our underwriting support and contacts

Large Case Team support

For Family Income Assurance cases over £1m, we’ll offer you dedicated support from our Large Case Team, who you can rely on to look after your application. They’ll deal with the application from start to finish, and actively chase and review evidence to get the cover in place as quickly and smoothly as possible.

More about the Large Case Team

We're protection experts

We started in 1843 as Liverpool Victoria, and we now have 6000 employees working in 17 offices across the UK. We’re the UK’s largest friendly society and a leading financial mutual, with more than give million members and customers.

We're a mutual, not a PLC

As a mutual, we don’t have to answer to external shareholders – so we can concentrate on looking after you and your clients.

Member benefits

When your client takes out a Family Income Assurance plan, they become LV= members. This entitles them to benefits including:

  • a say in our annual general meetings (once they've had a policy for 12 months)
  • discounts on our car, home, pet and travel insurance products
  • free member care line on health and medical matters, counselling and legal issues

More on member benefits

And we're award winning too...

See all our awards here

0800 678 1890

TextDirect: first dial 18001

8.30am - 6.30pm Monday - Friday

We will record and/or monitor calls for training and audit purposes.


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Need more cover?

Take a look through the other protection products we offer within our Flexible Protection Plan.

View our Flexible Protection Plan

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See our trust options and use our Online Trust tool to find the option most suited to your client's needs.

More about our trusts

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Member benefits

Taking out a Family Income Assurance plan entitles your client to member benefits.

More about our member benefits

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Contact us

Read more about where we're based and all of our contact information.

How to contact us

Connect with us

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LV=, County Gates, Bournemouth, BH1 2NF, UK