We use cookies to make sure your experience is as good as it can be. If you’re happy with that, just continue using the site. Learn more about cookies.

skip to main content

New child-specific Critical Illness cover made for families

Life and Critical Illness

Reasons to choose LV=

You want to recommend the best product for your client, a product that will meet their individual needs now, and in the future. Your clients are our customers and we care as much about them as you do.

Great cover options

Our Life and Critical Illness has a number of great options to help tailor your clients' cover.

See the Life and Critical Illness options

Your client can adapt their cover as their circumstances change

Everyone’s lifestyles change over time, and the LV= Flexible Protection Plan (personal and business) can adapt as your client’s life changes.

Your client can increase the cover (within certain limits) without medical underwriting if they:

  • an increase in rent as a result of moving into a new rental property or as a result of an increase imposed by the landlord
  • change job or receive a pay rise
  • get married / enter into a civil partnership
  • have a baby or legally adopt a child
  • an increase in the mortgage as a result of moving home, or home improvements
  • get divorced / dissolution of civil partnership

Please read the policy conditions to understand this in full.

Award-winning service

We're highly recognised for the quality of our products and the service we provide. We have held the Gold Standard award for protection; Gold is the highest award, and is based on Financial Strength, Capability, Service, Fair Value and Trust.

More on the awards we've won

Strong claims performance

It’s important to recommend a provider you can trust to pay a claim when your client really needs it. We’re proud of our claims performance, approving 89% of critical illness claims and 99% of life cover claims in 2019.*

*Our Life Insurance figures include claims paid for our Life Insurance, Terminal illness, and 50+ products. Our 50+ product is no longer available.

Full claims breakdown

Online tele-interviewing

Our in-house, UK-based team can complete the application process for you, saving you time and also speeding up the time it takes to complete an application. They’ll make sure the information collected is accurate, reducing the risk of non-disclosure and taking the worry and responsibility away from you. Booking a tele-interview is simple and can be rearranged online by you or your client, ensuring that we call at a convenient time.

More on tele-interviewing

Outstanding underwriting

All our underwriters are highly trained on our product range and underwriting practices, to help ensure a quick and accurate response.

We review each case on an individual basis and review evidence as soon as we receive it, rather than only reviewing the application once all the evidence has been received; this is proven to speed up the process.

  • Our online application is powered by a strong, intelligent underwriting rules engine which means that your client is more likely to get an instant decision
  • We have flexible medical examination arrangements. If your client needs a medical examination, where possible we'll make sure that they're seen by their local GP, and if appropriate offer a suitable alternative with our nationwide healthcare networks
  • We pay for medical underwriting (except medical certificates such as sick notes)
  • And lastly, we have a dedicated pre-underwriting helpline to help you iron out any potential issues that could impact your client's application.

Our underwriting support and contacts

Overseas cover

Unlike some other providers, we don’t place a limit on the amount of time that your client can spend overseas, and won’t automatically cancel their cover they then choose to live in another country.

If your client is diagnosed with one of the critical illnesses listed, we will pay their claim provided the diagnosis has been confirmed by a doctor who practices in one of the following countries:

Australia, Austria, Belgium, Bulgaria, Canada, Channel Islands, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Lithuania, Luxembourg , Malta, Netherlands, New Zealand, Norway, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK or USA.

If your client is diagnosed in a country not listed above, they will need to go to one of the countries listed in order to get the diagnoses confirmed before we are able to consider your clients claim.

Large Case Team support

For Critical Illness cases with cover over £500,000, we have a dedicated team who you can rely on to look after your client’s application. They’ll follow the application through from start to finish, and actively chase and review evidence to get the cover in place as quickly and smoothly as possible.

More on the large case team

We're a mutual, not a PLC

As a mutual, we’re owned by our members. We don't have to answer to external shareholders and this means we can concentrate on looking after you and your clients.

Member benefits

When your client takes out a Life and Critical Illness plan, they will agree to become a member of Liverpool Victoria Financial Services Limited. This entitles them to benefits including:

  • a say in our annual general meetings (once they've had a policy for 12 months)
  • discounts on our car, home and travel insurance products provided by LV= General Insurance Group, a subsidiary of Allianz Holdings plc
  • free member care line on health and medical matters, counselling and legal issues

More on member benefits

Product profile

A summary of the relevant product information about Life and Critical Illness, in accordance with the Insurance Distribution Directive.

Key documents

Online Services

LV= Doctor Services

LV= Doctor Services gives your client access to six expert medical services in one app

Find out more here

Image alt text

Flexible Protection Plan

Take a look at the other protection products we offer with our Flexible Protection Plan.

View our Flexible Protection Plan

Briefcase icon

Business Protection

Whether you’re new or experienced, our Business Protection products, tools & calculators will support you.

More about Business Protection

Image alt text

Children's cover

No one ever wants to imagine their child becoming critically ill. But sadly, it does happen

More about our children's cover

Image alt text

Large Case Team

If your client's Life Protection benefit is £1m or more, we can offer dedicated support.

More about our Large Case Team

Connect with us

Vimeo logoLinkedIn company logoTwitter icon showing a bluebird

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK