LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

We want to pay claims and be there for your client when they really need us. That’s why, on average, we pay 9 out of every 10 claims.


Claims videos

On this page you’ll find our customer stories and videos created to help you develop your business and to show the real benefits of financial protection.

These are true stories of people who have benefitted from having the right insurance when they found themselves in tough situations, when it mattered the most.

Nicola and Jeremy’s - children’s claim

Nicola and Jeremy sat together

Parents Jeremy and Nicola tell their story of when their son Sam was diagnosed with Hodgkin Lymphoma.

Chris' story

Chris talking to the camera

Chris talks about his long road to recovery after making a claim himself, the claims process, the hidden costs of illness and his advice to financial advisers.

Chris' objection handling video

Chris sat looking at the camera

Chris Nicolaou shares his tips and advice on how to handle common client objections against taking out income protection, including: 'It won't happen to me".

0800 756 5869

TextDirect: first dial 18001

8.30am - 6.30pm Monday - Friday

We may record and/or monitor calls for training and audit purposes.


Green underwriting logo


More about our underwriting criteria and when we'll need more client information.

More about our Underwriting

Green support logo


Outstanding day-to-day support and online services for you and your business.

More about the support we offer

Green LV= logo

Working with LV=

By working with us, you will get the support you can expect from a respected provider.

More about Working with LV=

Green contact us logo

Contact us

Read more about where we're based and all of our contact information.

How to contact us

Connect with us

Vimeo logoLinkedIn company logoTwitter icon showing a bluebird

LV=, County Gates, Bournemouth, BH1 2NF, UK