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Why Choose LV=

We're all about helping people protect and provide for the things they care about most, but we want to offer your clients more than just quality business protection.

Alongside our Business Protection products, your clients can access a range of support, tools, resources and expert advice, as well as a number of value added services. These include:

  1. LV= Business Care - designed for small businesses and provides free legal, tax and VAT advice
  2. LV= Doctor Services - included for all new business protection clients, for the life assured under the policy, at no extra cost
  3. Fastway - our online quote and apply system provides instant decisions and partially underwritten quotes
  4. Member care line - 24 hour health advice, a counselling service and personal legal advice
  5. Specialist business protection team - offering you support on training, applications and underwriting queries
  6. Tools and support - which includes case studies, literature, business protection tools and calculators

LV= Business Care

LV= Business Care is designed for small business owners and is available as soon as your client takes out LV= Business Protection cover. Our service gives your clients free access to legal and tax experts available at the end of the phone, when they need them.

Business legal advice

Direct access to legal experts specialising in commercial law; covering areas such as;

  1. Employment law and tribunal claims
  2. Health & safety law and requirements
  3. Disputes including tenancy and debt recovery
  4. Commercial and contractual disputes

Advice is available 24 hours a day, 7 days a week

Business tax and VAT advice

Direct access to business tax and VAT experts made up of accountants and ex HMRC employees, covering areas such as;

  1. Tax and VAT relief
  2. Completing a self-assessment return
  3. Current and changes to tax rules
  4. Dividends paid from limited companies
  5. Receiving a tax investigation notice

Advice is available Monday-Friday 9am-5pm

LV= Doctors Services

Not only do your clients get access to LV= Business Care, the life assured will also get access to LV= Doctor Services. This gives the life insured access to six medical services via one simple app or phone call. This includes Remote GP, Second Opinion, Prescription Services, Remote Physiotherapy, Remote Psychological Services and Discounted Health MOTs.

How does it help businesses?

It enables the life insured to get a quick GP appointment, see a physiotherapist or psychologist at a time that’s convenient to them, without being put on a waiting list. By simply downloading the LV= Doctor Services app to their smartphone, they can book an appointment anywhere, at home or at work, meaning they can make time for their health around their busy lives.

This means business owners can support their employees to take care of their health, whilst looking after their business.

Find out more about LV= Doctor Services and the benefits to your client and the insured employee.


Fastway is our quote and apply system, designed to deliver a faster and more flexible application journey. It offers instant decisions and partially underwritten quotes and allows you to view all your ongoing cases via our simple dashboard.

Our Business Protection Fastway can support multiple plans for one client within one application. This means you can apply for combinations of Relevant Life Cover, Key Person or Shareholder Protection under one application without having to resubmit the medical information.

More reasons to choose LV=

Members Care Line

Our member care line provides access 24 hours a day, 7 days a week to legal and medical experts as well as counselling support. Available to all policy owners and people insured via our member care line.

Our specialist Business Protection team

Our Business Protection team can help you maximise the opportunity, with underwriting support, answering your technical questions and offering dedicated training.

Tools and support

We have a great range of tools and support including literature, jargon-free sales aids, and business protection tools and calculators for you and your clients.

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK