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Suitability wording

To help justify your Business Protection recommendation, we’ve produced a set of standard suitability paragraphs for you to use. You can include these in your suitability letter and save it in your client’s file.

The paragraphs explain how LV= Business Protection works and some of the options available. They cover the core reasons for choosing Business Protection only – you may want to add your own wording. Although these paragraphs have been approved by LV=, you should check with your own compliance department before using them.

LV= has taken every care to ensure these paragraphs are accurate, although you’re responsible for ensuring they’re used to accurately reflect the advice and recommendations you've made to your clients.

Create a Key Person Cover suitability letter
Create a Relevant Life Cover suitability letter
Create a Share and Partnership Protection suitability letter

A good suitability letter is

  • Your opportunity to justify and reinforce the reasons for your advice and recommendations
  • An excellent opportunity to document unmet and future needs and the importance of on-going review discussions
  • Your record of the discussions held and the recommendations made/not made and why
  • Clear, fair and not misleading
  • Personal, explaining the reasons why a recommendation has been made and how it meets the customers’ needs and objectives, highlighting any risks involved.

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Business Protection options

Find out more about the type of businesses we cover and the policies available.

More on Business Protection options

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Tools and calculators

See all our business protection calculators available to simplify your client conversations.

View all tools and calculators

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Business Protection support

Our team will make sure that all your Business Protection applications are dealt with quickly and efficiently.

More on Business Protection support

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Why choose LV=

Your clients can access a range of resources and expert advice, as well as a number of value added services.

More on why to choose LV=

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK