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Business has changed over the years - that’s why we’re refreshing business protection to fit today’s small and medium sized enterprises.

Free business legal advice and tax guidance for your business protection clients

Easy-to-use tools and calculators for you and clients

Business Protection

How many steps are you away from writing Business Protection?

New to Business Protection? It's probably going to be easier than you think.

Many advisers assume Business Protection is difficult to write, believing they don’t have a client base, or the products are too complicated. In reality, this isn’t always the case, especially if you already have a substantial personal protection back book.

This short guide will help demonstrate that getting on the Business Protection ladder is probably easier than you think. Simply click on the relevant statements below to reveal how close you are to recommending protection to business clients.

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Clients with the following job titles could be owners of limited companies:

  • director
  • managing director
  • chief executive

Clients with these job titles could also be practice partners (either in traditional partnership or limited liability partnership):

  • doctor
  • lawyer
  • dentist
  • accountant
  • vet

Once you’ve established these clients are business owners, you can recommend the following:

As existing clients, they have already bought into you and trust your recommendations.


Medium effort needed as you already have a client base. Visit our Business Protection Guide to find out more about the basics of this type of cover.

Once you’ve exhausted your back book, you should focus on finding new clients.

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LV= Business Care

All LV= Business Protection products include free access to legal and tax business advice, offering your clients their own ‘virtual’ solicitor and accountant, available at the end of the phone, whenever they need them.

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Business Protection options

Find out more about the type of businesses we cover and the policies available.

More about our Business Protection options

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Calculators and tools

See all our business protection calculators available to simplify your client conversations.

Our Business Protection calculators

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LV= Business Care

Our Business Protection includes valuable telephone support for your clients and their employees.

LV= Business Care

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Business Protection support team

Our team will make sure that all your Business Protection applications are dealt with quickly and efficiently.

More about our business support team

Connect with us

About protection

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LV=, County Gates, Bournemouth, BH1 2NF, UK