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We’re adding LV= Doctor Services to all business protection policies

Free business legal advice and tax guidance for your business protection clients

Business Protection

How many steps are you away from writing Business Protection?

New to Business Protection? It's probably going to be easier than you think.

Many advisers assume Business Protection is difficult to write, believing they don’t have a client base, or the products are too complicated. In reality, this isn’t always the case, especially if you already have a substantial personal protection back book.

This short guide will help demonstrate that getting on the Business Protection ladder is probably easier than you think. Simply click on the relevant statements below to reveal how close you are to recommending protection to business clients.

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If you’re recommending Relevant Life Cover, the transition to Key Person cover, Share Protection and Partnership Protection is relatively easy. You already:

  • Have the client base, so networking business clients is less of a priority. As part of your usual client review meetings, ‘upsell’ Key Person cover and Share or Partnership Protection.
  • Understand how to write cover in trust, so can apply the same basic principles to the other types of Business Protection.
  • Are familiar with writing larger cases, so will be aware of the processes involved when recommending Key Person cover, Share Protection and Partnership Protection.
  • Have client buy-in, so these customers will trust your new recommendations.


Small effort needed to convert these clients over to the other types of Business Protection.

Once you’ve exhausted your back book, you should focus on finding new clients.

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LV= Business Care

All LV= Business Protection products include free access to legal and tax business advice, offering your clients their own ‘virtual’ solicitor and accountant, available at the end of the phone, whenever they need them.

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Business Protection options

Find out more about the type of businesses we cover and the policies available.

More about our Business Protection options

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Calculators and tools

See all our business protection calculators available to simplify your client conversations.

Our Business Protection calculators

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LV= Business Care

Our Business Protection includes valuable telephone support for your clients and their employees.

LV= Business Care

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Business Protection support team

Our team will make sure that all your Business Protection applications are dealt with quickly and efficiently.

More about our business support team

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LV=, County Gates, Bournemouth, BH1 2NF, UK