We use cookies to make sure your experience is as good as it can be. If you’re happy with that, just continue using the site. Learn more about cookies.

skip to main content

Business Protection Life Insurance Product Profile

Read below a summary of the relevant product information about Business Protection Life Insurance, in accordance with the Insurance Distribution Directive. Designed to help you make an informed decision and comparison for your client, we set out the product’s target market, distribution strategy, suitability, main features, risks, options and costs.

This information is also available in downloadable pdf format.

Waiver of Premium can be added as a separate policy. Read about our Waiver of Premium product profile.

This is only a summary of the product features. For more information please read the Key Features document and the Policy Conditions.

Business protection is aimed at small and medium-sized businesses (SMEs) to help safeguard their financial future by providing a one-off cash payment in the event that the business owner or key person dies or is diagnosed with a terminal illness.

Business protection targets three key elements - ownership, profit and debt. It’s important to understand the setup of the client’s business, who the owners are and the risks they face to help identify and justify the need for business protection and the basis for the policy. The different types of business protection are Key Person Cover, Share and Partnership Protection.

A key person could be the business owner, director, sales person or any employee with specialist skills or expertise. Losing a key person can be disastrous for the long-term survival of a business and the proceeds from a policy can give the business a cash injection, either used to protect profits or clear debt to help trading continue.

The client can choose whether the policy is written on an own life or life of another basis, with the exception of Limited Liability Partnerships or Limited Companies. For these types of business structures, the policy should be set up on a life of another basis, with the company taking out a policy and insuring their shareholder/partner or key person.

Key Person Cover would not be used to protect ownership of the business and if a business wants to protect profit and debt, two separate policies would need to be set up to cover each element.

The setup of the policy depends on who is being insured, and the business type as explained below:

Business Type

Policy written on life of Employee

Policy written on life of business owner

Own life or Life of another

In Trust Y/N

Own life or Life of another

In Trust Y/N

Sole Trader

Life of another

No – sole trader is policy owner

Own Life

Yes – for family of business owner


Life of another

Yes – in trust for partners

Own Life

Yes – in trust for partners

Limited Company, or Limited Liability Partnership (LLP)

Life of another

No – Limited Company or LLP is the policy owner

Life of another

No - Limited Company or LLP is the policy owner

The policy provides the owners of a business with a lump sum to buy the affected individual’s share of the business in the event of them dying or being diagnosed with a terminal illness, helping the surviving owners retain full control and ensure the deceased family’s estate receives fair settlement. The business owners can choose whether the policy is written on an own life or life of another basis however life of another is usually only suitable where there are just two owners, and doesn’t provide any flexibility for future business changes.

Regardless of whether the policy is written on an own life or life of another basis a suitable double or cross option arrangement needs to be in place which facilitates the sale of the deceased’s share to the surviving owners.

To ensure your clients receive the right level of protection and to help ensure the policy is set up to meet the business’s needs, we believe this product should be sold on an advised basis, face to face or over the phone.

It’s important to regularly review your client's circumstances and protection needs to make sure their cover is appropriate.

  • Pays a cash lump sum on death, or diagnosis of a terminal illness, during the term
  • Level, increasing or decreasing cover
  • Guaranteed premiums only
  • We won't pay a claim if the person insured dies as a result of intentionally taking their own life in the first 12 months of the policy
  • This policy is not suitable for clients who want to protect their income should they be unable to work due to accident and sickness
  • There is no cash in value at any time
  • If your client stops paying their premiums, their cover may cease
  • If your client chooses level cover, it won't keep up with inflation and could buy less in the future
  • The minimum term is 5 years and maximum term 45 years. The policy must end before any person insured reaches the age of 85 (for level and decreasing cover) or age 70 (for inflation-linked cover).
  • Clients can choose to take out a policy on an own life (written into trust) or life of another basis for either someone crucial to the firm’s profits, or one or more business owners. If your client is insuring someone else, they must meet these requirements.
  • For policies written under trust, it will depend on the structure of the business as to how the trust is set up.

To apply, the client must be:

  • Permanently living in the UK
  • Aged between 17 and 79 (for level and decreasing cover)
  • Aged between 17 and 59 (for inflation-linked cover)
  • Those looking for personal protection
  • Those wanting to provide a death in service benefits for employees
  • Those looking to cover a regular benefit if the person insured is unable to work for a period of time due to accident or sickness

Guaranteed Increase Options: Your client can increase the amount of the cover for their employee, if certain events happen and they are eligible. If your client changes the amount of their cover using one of these options, their premium will also change to reflect this. The premium will be based on the age and smoker status of the employee at the time of change. For more details, refer to the Policy Terms and Conditions.

Member benefits: By taking out this policy the policyholder(s) will also agree to being a member of Liverpool Victoria Financial Services Limited (LV=). As LV= is a mutual we are owned by our members, which means they can have a say on how the company is run. Our members also get access to a range of benefits, including a Member Care Line which offers counselling, medical and legal advice. Please note the life insured is not eligible for membership and won’t have access to any member benefits. To see the full range of benefits, and any conditions that apply, visit Member benefits are non-contractual and can be changed or removed at any time.

LV= Business Care: For all new policies (from 1 October 2015), we offer the policyholder (the business) telephone access to free specialist advice in business and commercial law, business tax and VAT. Provided at no added cost, these services are non-contractual and can be changed or removed at any time, and conditions apply. More details about LV= Business Care are available at

LV= Doctor Services: For all new policies (from 1 September 2018), the person insured under the policy has access to a number of medical services and advice which can be accessed via one simple app or phone call, at no added cost. These include Remote GP, Second Opinion, Prescription Services, Remote Physiotherapy, Remote Psychological Services and discounted health MOTs. These benefits are non-contractual and can be changed or removed at any time, and conditions apply. For more details visit

The policy premium also includes a fee, which is a fixed monthly amount, to cover administration and support costs.

LV= Doctor Services, LV= Business Care and Rehab Support Services are provided by third party companies. These services are not regulated by the Financial Conduct Authority or the Prudential Regulation Authority.

Options list icon

Business Protection options

Find out more about the type of businesses we cover and the policies available.

More on Business Protection options

Calculator icon

Tools and calculators

See all our business protection calculators available to simplify your client conversations.

View all tools and calculators

Team icon

Business Protection support

Our team will make sure that all your Business Protection applications are dealt with quickly and efficiently.

More on Business Protection support

Telephone handset icon

Why choose LV=

Your clients can access a range of resources and expert advice, as well as a number of value added services.

More on why to choose LV=

LV=, County Gates, Bournemouth, BH1 2NF, UK