LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

We’re adding LV= Doctor Services to all Business Protection policies

Free business legal advice and tax guidance for your business protection clients

Business Protection

The most valuable asset to any business is its people, without them, a company’s survival can be at serious risk. We've made a commitment to protect and support UK Small Businesses, through our range of Business Protection options; Key Person Cover, Share & Partnership Protection and Relevant Life Cover, simplified tools and literature, and being there for you and your clients when it’s needed most.

Our fresh approach to Business Protection will help you maximise the opportunities and our experienced team are here for you; whether it’s answering technical questions, underwriting, processing new business applications or offering marketing ideas and support.

Man looking at the Key Person calculator on his tablet

Business Protection guidance

We help you to select the most appropriate type and level of cover to fit with your clients' needs.

An image of a calculator


Useful tools to work out cover amounts, understanding risks to the business and how to evenly split the premiums.

A group of people in a business meeting

Marketing Support

Our sales team can help you network and find new opportunities, such as how to cross-sell against your existing client base.

Reasons to choose LV= Business Protection

Pound sign icon

Free access to legal and tax advice lines for your LV= Business Protection clients.


Free access to expert medical services, in one handy app, for he life assured.

Spanner over a document

Straightforward sales and marketing tools, calculators and literature, for you and your clients.


4. Specialist Business Protection team

Our specialists are here to fast-track all your Business Protection applications and help with any underwriting queries.

More great reasons to choose business protection with LV=.

Business Protection Cover

Individual guides to show you how to tailor our cover options as quickly as possible.

Casual business meeting

Key Person Cover

Provides a financial safety net if a key member of the business dies or is diagnosed with a critical illness.

Business meeting in casual clothes

Share & Partnership Protection

This cover helps business owners keep control of the company if one of them dies or is diagnosed with a critical illness.

Relevant Life Cover

Relevant Life Cover

A tax-efficient way for small businesses to offer death-in-service benefits to their employees, including salaried directors.

Connect with us

Vimeo logoLinkedIn company logoTwitter icon showing a bluebird

LV=, County Gates, Bournemouth, BH1 2NF, UK