We're LV=
Company and member information
A bit about us and what we do
We’re a leading UK life and pensions mutual insurer.
Our 1,300 colleagues help our members and customers protect their income while they are working and maximise it when they stop. By doing this we enable people to live financially confident lives.
We believe that everyone should have access to independent, regulated financial advice. It should not be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.
We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.
We serve over a million members and customers across the UK and as an investment, protection and retirement specialist, we offer a range of products, services and advice including investments, life insurance, income protection, and retirement income solutions such as equity release, fixed term annuities and drawdown products.
So, what would you like to know more about?
Our history
LV= today
Membership matters
Our 2022 financial results
Corporate governance
Corporate responsibility
Newsroom
Careers at LV=
We’re carbon negative
This means that we’ve calculated our carbon emissions and offset 110% of our total emissions which has supported worthwhile projects.
Voted for by our colleagues in 2022, we supported the following projects:
- Amazon rainforest deforestation prevention
- Wildlife sanctuary preservation
- Improved cook stoves project
We will continue to maintain our carbon negative status, that we achieved during 2022, and work to identify and implement environmental improvement initiatives to further lower our carbon footprint.
We're really pleased with our 2022 awards
For our Protection products
Investment Life & Pensions Moneyfacts awards 2010-2022
Since 2010 we’ve won the Moneyfacts award for Best Income Protection Provider.
Go Compare, People's Choice Awards for Life Insurance
Excellent rating for Trust, Customer Service and Renewal
The GoCompare People’s Choice Awards asked the UK people to provide feedback on their life insurance providers in order to recognise those companies who have helped make navigating their life insurance cover that little bit easier.
Defaqto Gold Service rating for our LV= Protection
For our Savings and Retirement products
Defaqto Gold Service rating for our LV= Pensions
We’ve been awarded the Defaqto Gold
Service rating for the third consecutive year.
Defaqto Gold Service rating for our LV=Investments
5 Star rating for our Lifetime Mortgage Drawdown+
4 Star rating for our Lifetime Mortgage Lump Sum+
2021 was a pretty good year for us
For our Protection products
Investment Life & Pensions Moneyfacts awards 2010-2021
Since 2010 we’ve won the Moneyfacts award for Best Income Protection Provider.
For our Savings and Retirement products
Moneyfacts SIPP Star rating 2021
We've received our 6th consecutive 5-star rating for our SIPP showing we offer a strong and robust product that delivers quality and value.
Moneyfacts Equity Release Star rating 2021
2020 was a really good year too
For our Protection products
Investment Life & Pensions Moneyfacts awards 2010-2020
Best Income Protection Provider
Independent Financial Advisers up and down the country chose us as their winner of this coveted award.
Finder Awards 2020 Winner
Life Insurance Customer Satisfaction award
For our Savings and Retirement products
Moneyfacts SIPP Star rating 2020
Moneyfacts 2020 annual assessment of the pension market
Every year since 2015 we've received a 5 Star rating for our Flexible Transitions Account (SIPP).
Moneyfacts Equity Release Star rating 2020