information

LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Who we are

A modern and vibrant business

Large green heart

LV= today

‘Good value, great values’

We are a leading financial services provider and a mutual, employing over 6,200 people. We have over 5.8 million customers, 1.1 million of whom are our members. Our customers hold a variety of products with us including insurance, investment and retirement solutions.

Mutuality goes back to the early days of insurance when people paid into a fund to share the risk. The benefit then went back to the people who needed it. Today we are a very modern mutual, but the principles remain the same, and we still exist to create value for our members. Being a mutual means more than just an ownership structure to us. We are financially strong with £14 billion of assets and are rated ‘BBB+’ for our financial strength by ratings agency, Standard and Poors.

We have spent the last decade transforming LV= into the successful and profitable mutual we are today, a business with a special place in the financial services market. We have built a strong and well-respected reputation and coupled with our values and a longer-term view we believe we have an important role to play in people’s lives.

Here are some top facts about us:

  • we have over 5.8 million customers, of which 1.1 million are members
  • we’re the third largest car insurer in the UK
  • we’re the No.1 provider of individual income protection
  • we have 6,200 employees across 15 UK offices
A man with the LV= green heart against blue sky

Find out more about us