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Who we are

A modern and vibrant business

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LV= today

‘Good value, great values’

We are a leading financial services provider and a mutual, employing over 6,200 people. We have over 5.8 million customers, 1.1 million of whom are our members. Our customers hold a variety of products with us including insurance, investment and retirement solutions.

Mutuality goes back to the early days of insurance when people paid into a fund to share the risk. The benefit then went back to the people who needed it. Today we are a very modern mutual, but the principles remain the same, and we still exist to create value for our members. Being a mutual means more than just an ownership structure to us. We are financially strong with £14 billion of assets and are rated ‘BBB+’ for our financial strength by ratings agency, Standard and Poors.

We have spent the last decade transforming LV= into the successful and profitable mutual we are today, a business with a special place in the financial services market. We have built a strong and well-respected reputation and coupled with our values and a longer-term view we believe we have an important role to play in people’s lives.

Here are some top facts about us:

  • we have over 5.8 million customers, of which 1.1 million are members
  • we’re the third largest car insurer in the UK
  • we’re the No.1 provider of individual income protection
  • we have 6,200 employees across 15 UK offices
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Find out more about us