Press release

LV= to host more ‘Wake up to IP’ events for Advisers

For the second year in a row, protection specialist LV= will host another series of its popular ‘Wake up to IP’ events, helping advisers increase their confidence in selling income protection.

Last year, more than 2,000 advisers took part in the ‘Wake up to IP’ events. In response to demand from advisers, this year nine seminars will take place throughout May.

The CPD accredited sessions are designed to help advisers sharpen their skills and make income protection a core part of the conversation when speaking to clients about protection. LV= will tackle common challenges advisers face, offering them new ideas and practical tools they can use with clients.

The free sessions will cover income protection and state benefits, showcase tools that can help demonstrate the value of protecting income to clients, and show advisers how to bring down the cost when recommended alongside life insurance and critical illness cover.

Myles Rix, Managing Director of Protection, at LV=, said: "At LV=, we believe everyone should have access to quality financial support if they’re ill and unable to work. Our ‘Wake up to IP’ events demonstrate our commitment to working with advisers and supporting them to protect their clients against all eventualities. The sessions can help advisers explain the importance of protecting income and the value of this product to clients, as well as showing advisers how to tailor income protection to suit different needs."

Advisers can find out more, and book their place, by visiting

Date  Location Venue Time
Wednesday 4th May  Birmingham The Holiday Inn, Solihull 8:30am-10am
Thursday 5th May Nottingham Gateway Hilton Doubletree 8:30am-10am
Tuesday 10th May  Central London Novotel, Tower Hill 8.30am-10am
Wednesday 11th May  Manchester Cottons Hotel & Spa 8.30am-10am
Monday 16th May Portsmouth (Fareham) Solent Hotel & Spa 8.30am-10am
Tuesday 17th May
Glasgow Hilton Strathclyde 8:30am-10am
Thursday 19th May Northampton Holiday Inn, Northampton 8.30am-10am
Tuesday 24th May Bristol Shire Aztec Hotel & Spa 8:30am-10am
Thursday 26th May Gloucester Mercure Bowden Hall 8:30am-10am

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Press contact

Jon Sellors
Head of Corporate Affairs, Life & Pensions
020 7634 4447
07711 701 806