The Green Heart Foundation exists to support LV= customers when extraordinary things happen and they need help most, but least expect it. The Foundation can offer LV= customers and members small or medium sized gestures, right through to life changing support. An exclusive option for members is also the ability to apply for practical or financial assistance when they are going through something rare and unforeseen. The LV= Foundation is different from traditional Foundations because it exists to help the people that trust LV= to have their back – customers and members. £430,000 has been put aside to support customers and members in 2018.