The Green Heart Foundation exists to support LV= customers when extraordinary things happen and they need help most, but least expect it. The Foundation can offer LV= customers and members small or medium sized gestures, right through to life changing support. An exclusive option for members is also the ability to apply for practical or financial assistance when they are going through something rare and unforeseen. The LV= Foundation is different from traditional Foundations because it exists to help the people that trust LV= to have their back – customers and members. £430,000 has been put aside to support customers and members in 2018.
LV= serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.
When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.
We offer our services direct to consumers, as well as through IFAs and insurance brokers.
Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.