press release

Festive misgivings could bring sad tidings for shed stashers

Christmas present next to Christmas tree
  • Nearly two in five (37%) UK adults will hide gifts in their shed or garage this Christmas, despite not all insurers providing cover for contents in outbuildings
  • Shed Stashers will store an average of £190 worth of Xmas presents outside
  • Nearly half (45%) of UK adults are concerned about the prospect of being burgled, despite just 47% of Brits having suitable contents insurance
  • LV= Contents insurance provides cover as standard for contents in places such as sheds and garages

New research from LV= General Insurance reveals that nearly two in five (37%) adults will hide gifts for loved ones in an outdoor space this Christmas. But more than half (53%)* of Brits risk a season of sad tidings by not having contents insurance ahead of the UK’s peak burglary season.

On average, Brits expect to hide around £190 of festive goodies in outbuildings with the most popular items being bikes (30%), jewellery (8%) and televisions (6%).   

The results also revealed nearly one in five (18%) of those who have insurance don’t know if their policy covers theft from outbuildings such as sheds and garages, despite them being a target for thieves. Average Xmas spends now top £856* but many households have not checked that their contents insurance is in place or sufficient. 

With burglaries increasing over the festive period (to an average of 37,000 per month)**, LV= General Insurance is urging families to keep their home safe and secure over the festive season with these top tips: https://www.lv.com/home-insurance/staying-safe-over-the-festive-period

Heather Smith, Managing Director of the LV= Direct Business said: “The festive season is unfortunately the most profitable time of the year for burglars, so it’s worrying that so many people are leaving their precious Christmas gifts at risk. Don’t let burglars use your front window as their shop window by leaving presents on show - keep them well out of sight. Outbuildings can be a great place to store a bike or toy car, but they can be a soft target for thieves – so keep garages and sheds securely locked and avoid storing valuables in them. Also, check your policy to ensure you’ve got the right cover.”

LV= Contents insurance covers items stored in outbuildings as standard. Over the festive season, contents insurance also increases by 10% for all customers and applies from 25th November – 25th January. 

UK’s top 10 presents to store in an outside storage space: 

  1. Bike
  2. Jewellery
  3. Books
  4. Children's role play sets
  5. Scooter
  6. Television
  7. Children's electric car
  8. Outdoor playground equipment
  9. Board games
  10. Doll's house

UK’s top places to store Christmas presents: 

  1. Wardrobe
  2. Under the bed
  3. Outbuilding (e.g. shed, garage)
  4. Airing cupboard
  5. Under the stairs

Notes to editors

*Methodology for consumer survey: LV= commissioned Censuswide to speak to 2,025 UK respondents who celebrate Christmas. The research took place between 21st November and 26th November 2018. 
**LV= analysis of UKCrimeStats

The number of burglaries, month by month for 2015, 2016 and 2017:

UKCrimeStats 2015 - 2017: Burglaries bar graph

Average number of burglaries Nov – Jan = 36,669 per month 

Further stats: 

Top 10 most expensive Christmas purchases people make: 

  1. Jewellery
  2. Games consoles
  3. Computer / laptop
  4. Phone
  5. Watch
  6. Tablet / iPad
  7. Car
  8. Bike
  9. TV
  10. Holiday

Biggest spending regions (by Christmas gift spend)

  1. Scotland (£1,449)
  2. Yorkshire and the Humber (£1,243)
  3. Northern Ireland (£1,101)
  4. North West (£1,033)
  5. North East (£937)
  6. South East (£846)
  7. Wales (£830)
  8. East Midlands (£695)
  9. West Midlands (£672)
  10. Greater London (£671)
  11. East of England (£561)
  12. South West (£540)
 

Press contact

Kaidee Horton (née Sibborn)
Head of Media (Corporate, General Insurance & Brand)
020 7634 4240
07738 274 568

About Liverpool Victoria General Insurance Group Limited

Liverpool Victoria General Insurance Group Limited (LVGIG) is an LV= branded strategic partnership between LV= and Allianz Holdings Plc, following the sale of a 49% stake in LV=’s General insurance business on 28th December 2017, creating the UK’s third largest personal insurer with over £1.7 billion annual premium income.

LVGIG is a holding company employing over 3000 staff and incorporating two regulated insurance companies. Liverpool Victoria Insurance Company Limited (LVIC), registered in England and Wales number 03232514 and Highway Insurance Company Limited (HICO), registered in England and Wales number 03730662, both registered at County Gates, Bournemouth, BH1 2NF are part of the Liverpool Victoria Group of companies and are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. (LVIC FRN number 202965 and HICO FRN number 202972).

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies.