Press release archive

Browse through our archived press releases, statements and blogs

This section is designed to give journalists and commentators the latest news and comment from LV=. Customers should not rely on the information within these pages to form the basis of investment or other financial decisions. If you're a customer looking for information on our products and services, please visit our main website.

August 2020

Safety first: Brits open to e-scooters, but insurance and helmets a priority

One in five UK adults[1] are willing to try an e-scooter, despite 93% never having used one before. The latest research from specialist Electric Vehicle insurer, LV= General Insurance, has discovered that 28% of 18-34 year olds will be looking for alternative methods of transport when they return to…

LV= General Insurance Launches Monthly Car Insurance Subscription

About Liverpool Victoria General Insurance  LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK. We’re the UK’s third largest personal lines insurer with just over £2 billion in annual…

July 2020

LV= reassures customers that working from home is covered by all home policies

About Liverpool Victoria General Insurance  LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK. We’re the UK’s third largest personal lines insurer with just over £2 billion in annual premium income. We offer…

Sales of European breakdown cover spike as brits take the road to summer holidays

New insight from LV= Britannia Rescue today reveals that more holidaymakers are choosing to travel abroad by car this year. LV= Britannia Rescue recorded twice as many sales for European breakdown cover in each of the two weeks following the easing of lockdown restrictions in the UK (weeks ending 28th…

Half of brits take the opportunity to staycation somewhere new this summer

25 million (48%) UK adults are planning a UK holiday this summer UK adults will drive 310 miles getting to and from staycations LV= Britannia Rescue provides top tips to help ensure your car is ready for long journeys this summer With lockdown restrictions further easing from this weekend,…

June 2020

LV= General Insurance voice skill answers first 1000 questions

LV= General Insurance’s voice skill for Amazon Alexa and Google Home Assistant has passed 1000 questions successfully answered, with a number of these relating to the impact of Covid-19. Since its launch in January of this year, the industry-first voice skill has been available for customers…

May 2020

LV= GI's top 10 tips to avoid being a victim of lockdown fraud

Regrettably, whilst most of us are pulling together to comply with Government guidelines to protect the NHS and save lives, some individuals are looking at theCovid-19 pandemic as an opportunity to take advantage of the very natural fears and anxiety we all experience. As a company, we’ve seen…

LV= makes £30m available to help those struggling financially from Covid-19

The £30 million will help those customers experiencing financial difficulties. Support being provided to car and motorbike insurance customers. Savings are being passed on to customers as a result of reduced claims during lockdown. LV= General Insurance (LV= GI) has today announced…

April 2020

How LV= is helping suppliers at this difficult time

About Liverpool Victoria General Insurance Group Limited LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK. We’re the UK’s third largest personal lines insurer with just over £2 billion…

March 2020

February 2020

Time for green L plates? LV= calls for overhaul of UK driving test

Over three quarters (77%) of drivers think the UK driving test should be adapted for electric cars, rising to 92% of electric car drivers One in three (29%) drivers are considering buying an electric car in the next five years LV= General Insurance and IAM RoadSmart call on the DVSA to…

January 2020

LV= General Insurance launches industry-first voice skill

LV= General Insurance (LV=GI), one of the largest personal lines insurers in the UK, has today become the first insurer to launch a car insurance voice skill for customers with Amazon Alexa or Google Home Assistant products. Customers will now be able to discover a range of answers about their car insurance…

LV= General Insurance announced top insurer for customer satisfaction

About Liverpool Victoria General Insurance Group Limited LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK. We’re the UK’s third largest personal lines insurer with just over £2 billion…

November 2019

15 Million homeowners renovate to create their 'forever home'

86% of homeowners decided to make home improvements to transform their house into their ‘forever home’ Those who currently do not own their ‘forever home’ think they will buy it at an average of 49 years old Almost half (47%) who have renovated their home admit to…

October 2019

LV= General Insurance appoints sales and marketing director

LV= General Insurance (LV= GI), one of the largest personal lines insurers in the UK, has today appointed Jon Mansley to the newly created role of Sales and Marketing Director. He will take on his new role on with immediate effect, reporting to Heather Smith, Managing Director of the LV= GI Direct…

September 2019

LV= General Insurance appoints Corporate Responsibility Director

LV= General Insurance (LV= GI) has today appointed Rodney Assock as its new Corporate Responsibility Director with immediate effect, reporting to Sharon Juleff, People Director for LV= GI.  As part of his new role, Rodney will be responsible for delivering the Corporate Social Responsibility (CSR)…