press release

Car insurance joins panel

LV= today announced its car insurance product would be available on the website.

LV= has ambitious growth plans for its general insurance business and has outlined a growth plan focused on becoming a top five general insurer by 2012 with the web a key channel to achieving this target. launched in November 2006 and enables consumers to compare product comparisons as well as price. Consumers using also receive a guaranteed price, rather than an estimated one like some other aggregator sites.

Paul Wishman, Group eCommerce Director at LV=, commented: "We are very pleased to join and further strengthen its panel. Gocompare is quickly becoming one of the key online destinations for consumers wanting to compare car insurance policies. Their policy of offering product comparisons alongside the price means that consumers are able to choose on product benefits as well as the most competitively priced policy.

"We believe our five star Defaqto rated car insurance policy will prove to be a popular choice for consumers using as their unique system means users are able to see what good quality products we offer alongside competitive prices."

"In addition, this tool means even more LV= customers can benefit from the online discount we are currently offering."

Hayley Parsons, Chief Executive at, added: "We are delighted to welcome LV= to the website. Our aim has always been to offer the customer the widest possible coverage across the market and with well over 60 car insurers onboard now, it is one of the most comprehensive online insurance comparison sites in the UK. We recognised from the start that customers want to be able to interrogate the product information as well as just compare prices and for major brands like LV=, represents a great platform for their products.

Press contact

Jon Sellors
Head of Corporate Affairs, Life & Pensions
020 7634 4447
07711 701806