press release

More than half of grandparents unaware of UK child seat law

  • 39% of grandparents who never use a car seat believe children are safe with just a seatbelt.
  • Under UK law, children must normally use a child car seat until they’re 12 years old or 135 centimetres tall.
  • 90% of grandparents agree more needs to done to raise awareness.

New research released today from LV=, the UK’s third largest car insurer, reveals that three in five (61%) grandparents who regularly drive are not fully aware of the UK law around car seats for children.

Of those who never use a child seat, four in 10 (39%) said they believe that children are safe with just a seatbelt on. What’s more, a quarter (26%) of those with grandchildren aged 6-9 also feel they are safe without a car or booster seat - despite many children in this age group requiring one by law.

Under UK law, children must normally use a child car seat until they’re 12 years old or 135 centimetres tall, whichever comes first. Those who don’t stick to the law are at risk of a £500 fine and could potentially be putting their grandchildren in danger when driving.

In light of the fact that many grandparents are unaware of the law, 90% of those surveyed agree that more needs to be done to raise awareness of it. As a result, LV= has today committed to working with its customers to raise awareness of the law. In addition to this, the company is calling on the Government to work in partnerships with manufacturers, schools and the authorities to raise awareness among both grandparents and parents to help them better understand the importance of using the appropriate childseats.

LV= Managing Director of Car Insurance, Selwyn Fernandes, said: “Every day, many grandparents provide invaluable help to their families by providing childcare. There will no doubt be countless car journeys made and in light of this research we feel it’s important to raise awareness of the law and help families understand the importance of it. In doing so, we hope to clear up the confusion and ensure grandparents feel more confident that they are driving their grandchildren safely and legally.”


Notes to editors: 

1. Research was carried out by Opinium, on behalf of LV=, between 5 and 12 July 2017. The online survey was responded to by 2,001 drivers who are grandparents of children aged 12 or under.

2. LV= is one of the few insurers who will replace a car seat as new if the car is stolen or damaged in an accident or fire (even if there’s no apparent damage).

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
Lloyd Purnell
Senior Press Officer (General Insurance)
020 7634 4433
07500 835885