press release

LV= strengthens digital team with key appointment

LV=, the UK’s most trusted and recommended insurer, has today announced that it has appointed Alan Hickman to the newly created role of Head of Digital Capability and Delivery for General Insurance with immediate effect. He will report to Heather Smith, Digital Transformation Director.

In his new role, Alan will have responsibility for delivering the digital roadmap across Broker and Claims within the General Insurance arm of the business. He will also lead digital capability, ensuring that new and existing employees have the right skills, tools and knowledge to support LV=’s digital agenda.

Alan joined LV= in September 2008 following the acquisition of Highway Insurance. Prior to his new role within the Digital team, he was the Head of Self-Serve Operations within the LV= Broker business, responsible for the creation and execution of the Personal Lines, Commercial Package and Motor operational strategy.

Commenting on his appointment, Heather Smith said: “Since I joined LV=last year, I’ve been working on the creation of our digital strategy and roadmap. A big part of this has been focused on getting the right people in our team and I’m really pleased that Alan is joining us. Having worked for LV= for the last nine years and within insurance for 17, he has some fantastic insight into how the company and our market operates along with a strong understanding of existing and emerging technology. He also has an outstanding track record of delivering and managing change and I’m confident that he will do a fantastic job in this new role.”

Alan Hickman added: “Across every industry, digital technology is having a huge impact and the situation is no different within insurance. The services, products and overall experience our customers expect from us is changing considerably and if we want to remain relevant to our consumers then we need to embrace technology and make it a core part of everything we do. That’s our main priority as a business and I’m looking forward to working with Heather and the rest of the team to achieve the goal of transforming LV= into a company that puts digital at the centre of everything it does.”

Notes to editors:

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Press contact

Jon Sellors
Head of Corporate Affairs, Life & Pensions
020 7634 4447
07711 701806