LV= rolls out 'LV= doctor services' for retirement customers

LV= is today making its LV= Doctor Services app available as a benefit for new retirement policyholders, at no added cost.

The service, which is already available to LV=’s new protection policyholders, offers convenient access to three medical advice services via one app. Customers are able to speak to a UK doctor by video or phone, get a private prescription without needing to visit their GP, as well as obtaining a review of an existing diagnosis and specialist advice on treatment options.

The service, provided by Square Health, will now offer all new LV= retirement policyholders easy access to UK doctors and specialists. Customers simply need to download the app to their smartphone, call Square Health directly or visit Appointments are available between 8am-7pm Monday to Friday and 9am-1pm on Saturdays.

Steve Lewis, Life Sales and Marketing Director at LV= said: “At LV= we want to help our customers feel more confident. That’s why, following the success of the Doctor Services app among our protection customers, we have decided to extend this service to our new retirement customers also.

“This will provide more of our customers with added support and reassurance, giving them the convenience of accessing healthcare regardless of where they are and whatever their concern. We believe this will be a welcome addition for our retirement customers, who are increasingly approaching this next life stage with even more hectic schedules than previous generations.”

Both LV= protection and retirement customers also have access to our Member Care Line services. The Health and Wellbeing Line can help with in-the-moment counselling and medical queries and members can speak to legal professionals via the Legal Advice Line.

For more information about the Doctor Services app, advisers can visit

Advisers will also have the opportunity to win one of 1,000 year’s full membership to LV= Doctor Services by entering the competition.

Notes to editors:

Customers who apply for any of LV=’s retirement policies on or after 1 November 2017 are entitled to LV= Doctor Services at no added cost. This service is a non-contractual benefit and can be changed or removed at any time.