press release

LV= response to MoJ Prison and Courts Bill - Whiplash Reform

Martin Milliner, LV= General Insurance Claims Director, said: “Honest motorists and businesses should not have to keep paying the price for unnecessary whiplash claims - and today's Bill goes some way to ensuring that they won't have to. We look forward to working with the Government to deliver these much needed changes to a system that has been ripe for misuse for too long, and will make good on our promise to hand back any savings to honest customers through lower premiums. The UK is known as the “whiplash capital of the world” so we will be holding the Government to account on the promised timelines for reform, to ensure that the Bill is passed without delay, enabling consumers to get a fairer deal as soon as possible.”

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
Lloyd Purnell
Senior Press Officer (General Insurance)
020 7634 4433
07500 835885