Press release

LV= responds to consultation on banning pensions cold-calling

Responding to the news that a consultation on banning pensions cold-calling will be announced in the Autumn Statement, Philip Brown, Head of Policy at LV=, said: “ We’re extremely pleased the Government is planning to introduce a ban on pensions cold-calling. This is a big step forward in consumer protections that should help safeguard people from falling prey to scammers and potentially losing thousands of pounds of their hard-earned savings. Financial Conduct Authority rules restrict legitimate firms from cold-calling consumers so people should be on their guard if they’re contacted out of the blue about releasing money from their pension pot or accessing their pension early.”

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Press contact

Jon Sellors
Head of Corporate Communications
020 7634 4447
07711 701 806